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“No One Should Be Unknown in an Emergency” The Story Behind MYQER

An interview on building a system where critical information is seen, understood, and acted on in seconds.

Q: What is MYQER, in simple terms?

MYQER is a simple but powerful idea.

A physical card.
Two QR codes.
One works online. One works offline.

Anyone can scan it and instantly see what matters.
Allergies. Conditions. What to do. Who to call.

No apps.
No logins.
No unlocking a phone.

Just clarity, in seconds.

Q: Why was it created?

It started with a moment no parent ever forgets.

A two year old.
An allergic reaction.
And the realisation that in those critical seconds, information was not where it needed to be.

There are tools that exist. Apple. Google. Medical IDs.
But they depend on access. On someone knowing where to look. On a device being available.

In an emergency, that is often too many steps.

MYQER was created to remove those steps completely.

To make vital information visible, immediate, and impossible to miss.

Q: What makes MYQER different from existing solutions?

Most systems are built around devices.

MYQER is built around people.

It sits with the individual, not inside a phone.
It can be worn, carried, printed, displayed.

It works globally, in over twenty languages, with automatic language detection based on the person scanning.

Because in an emergency, language should never be a barrier.

And importantly, it works even when there is no signal.

That combination changes everything.

Q: There is a strong focus on simplicity. Was that intentional?

Completely.

In an emergency, complexity fails.

No one has time to navigate apps, remember passwords, or search through settings.

The design principle was simple:
Scan → See → Act.

Every decision, every feature, every line of information follows that.

Q: How does MYQER fit into wider systems like healthcare or education?

There is a growing need for accessible, immediate information across environments.

In schools, teachers are responsible for children with a wide range of health needs.
In workplaces, duty of care is becoming more visible and accountable.
In public spaces, first responders and bystanders are often the first point of help.

MYQER supports all of these without adding complexity.

It aligns with safeguarding.
It supports duty of care.
It empowers everyday people to act with confidence.

Q: It has been described as “tech for good.” Do you see it that way?

It is not just technology.

It is reassurance.

What started as a way to protect one child is now being used by people across different needs, ages, and situations.

Families.
Children.
Individuals with allergies, conditions, or simply a desire to be known if something happens.

It is free for everyday use, because access should not be a barrier to safety.

Q: What does success look like for MYQER?

Success is simple.

Fewer moments where someone is unknown.
Faster responses when it matters most.
More people feeling seen, even when they cannot speak.

Because no child, no adult, no person should ever be reduced to a guess in an emergency.

And no one should rely on luck when information can be known.

Q: If someone reading this takes one thing away, what should it be?

Emergencies are unpredictable.

But being known does not have to be.

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