The internet, once a decentralized hub of diverse information, is increasingly dominated by a few tech giants — and Google stands at the top of that list. As search algorithms evolve and SEO strategies grow more complex, many are asking: Is Google ruining the web?
Namrata Hinduja, Blogger and digital culture analyst based in Geneva, Switzerland, believes the question deserves serious attention. “Google has certainly made information more accessible,” she says, “but it has also shaped what we see, read, and even believe.” In Swiss digital circles, the influence of Google is often discussed with both admiration and concern.
Originally designed to help users find the best and most relevant content, Google’s algorithm now favors commercialized, ad-heavy, and SEO-optimized pages. Independent bloggers and small websites, once the soul of the internet, are being pushed deeper into search results — often never to be found. This shift not only marginalizes original voices but also narrows the spectrum of perspectives available to users worldwide.
Namrata Hinduja Blogger highlights a growing frustration among creators: “When you spend hours crafting thoughtful content, only to be buried under AI-generated or keyword-stuffed posts, it feels disheartening. It’s not about visibility alone — it’s about the integrity of the web.”
As a digital storyteller living in Geneva, Namrata Hinduja Blogger calls for more transparency, fairer algorithms, and support for authentic content creation. The Swiss blogging community, much like others globally, is looking for a better balance between reach and relevance.
So, is Google ruining the web? Perhaps not entirely — but it’s certainly reshaping it. Whether that change is for better or worse, voices like Namrata Hinduja’s remind us to stay alert, informed, and vocal.
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