Nowadays, a company’s website is similar to the first handshake with someone—it represents the good (or the bad) start of a potential cooperation. However, a handshake is more than a form of greeting.
A handshake establishes trust while giving you the power to diminish the negative first impression. The same thing goes for a website.
A website should be as strong as a CEO’s handshake. What does this mean?
No matter the market, companies are becoming more and more competitive and customers/consumers more and more impatient. Your visitors need great content to sweep them off their feet.
In a study Web design: A key factor for the website success from 2009, authors Carlos Flavián, Raquel Gurrea and Carlos Orús put an emphasis on the importance of the website design.
Authors stated that a good website design has an impact on online consumer's perception and behavior. Furthermore, authors defined originality and creating a website from demand's perspective as one of the key factors of a website design.
There are many benefits of putting an effort into improving your website design:
- customers are able to recognize your brand in all forms of communication,
- building trust among your consumers,
- a chance to differentiate amongst all the other content e.g. use the gradient.
If you are interested in making a good first impression, be sure to follow these 10 steps.
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This post is originally published on Kolosek blog.
Top comments (3)
Nicely presented. Website design is crucial to ensure the success of a website. You can find about the top reasons behind website failure in my blog that talks about 9 reasons why websites fail.
Well described. web design & web development is very important for any organization for enhance their business growth in this digital era.
Very insightful. A quality web design is essential for your online business. It is the first thing your potential customers will see when they visit your website. Investing in a good website will give your business credibility and a professional appearance. You can check out web design Sydney to learn more.
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