AI-Generated Menus: The "Sameness Problem" Emerges

What happened

A recent analysis highlights a growing issue with AI-generated restaurant menus, often referred to as the "sameness problem." This phenomenon describes how AI tools, when tasked with creating menu descriptions or entire menus, tend to produce repetitive and uninspired content, lacking originality and distinctiveness across different establishments.

Why it matters for agencies

This "sameness problem" in AI-generated content, exemplified by restaurant menus, has direct implications for marketing agencies. If AI tools consistently produce generic outputs, relying on them for client deliverables like ad copy, social media posts, or website content could lead to brand dilution and a lack of differentiation for clients. Agencies might find their content creation workflows, which could involve tools like Jasper AI or Writesonic, producing uninspired results that fail to capture a client's unique voice or value proposition. This necessitates a greater human oversight and editing role, potentially increasing costs and turnaround times. It also means agencies need to be more discerning about the AI tools they adopt, prioritizing those that offer greater customization and creative control to avoid presenting clients with bland, undifferentiated marketing materials.

What to do about it

Agencies should proactively test AI content generation tools for their ability to produce unique and brand-specific outputs, rather than just generic text. Focus on AI solutions that allow for deep customization of tone, style, and brand voice. Implement robust human editing and review processes for all AI-generated content to ensure it meets client objectives and avoids the "sameness problem."

What to watch

Monitor the evolution of AI content generation models. Look for advancements that address creative limitations and offer more nuanced control over output. Pay attention to how other industries are grappling with similar AI-generated content challenges.

---

Source: https://techcrunch.com/2026/09/03/the-sameness-problem-behind-those-unappetizing-ai-generated-menus/

---

Originally published at https://ai.nidal.cloud