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Cover image for How to Make Product Mockups That Don't Look Like Templates
Varun Krishnan
Varun Krishnan

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How to Make Product Mockups That Don't Look Like Templates

Stop using generic mockup backgrounds. Learn how to create custom, brand-aligned mockups (and GIFs) directly from your browser. No Figma required.

The Problem With Modern Mockups
Scroll through Dribbble, Product Hunt, or any SaaS landing page. You’ll see the same thing:

A generic MacBook or iPhone frame.
A "mesh gradient" background (usually purple or blue).
A shadow that looks slightly fake.
It’s the "Startup Starter Pack." And because everyone uses the same templates, no one stands out.

If you’ve spent weeks building a unique product, wrapping it in a generic mockup kills the vibe instantly.

Your product deserves better.

Why Context Matters (And Why Templates Fail)
A mockup's job isn't just to frame your screenshot. Its job is to extend your brand.

When you use a random gradient template, you are clashing with your product's actual design.

The Pro Move: Your background colors should be extracted from the product screenshot itself.
The Result: Perfect color harmony. The background feels like an extension of the UI, not a wrapper.

Method 1: The "Figma Workflow" (The Hard Way)
You can do this manually, of course.

Take a screenshot.
Open Figma.
Import screenshot.
Use the Eyedropper tool to pick 3-4 dominant colors.
Create a rectangle layer behind the image.
Apply a linear or radial gradient using those colors.
Add a device frame (search community files for a mockup).
Add drop shadows manually.
Export.
Time: ~15-20 minutes per image.
Result: Good, but slow.

Method 2: The Shotframe Workflow (The Fast Way)
We built Shotframe to automate the "Pro Move."

Step 1: Upload Your Screenshot
Drop your image into the browser. No login needed.

Shotframe Drag and Drop Feature

Step 2: Auto-Match the Background
Instead of picking a random color, use a tool like BlendIt to generate a gradient directly from your screenshot. Upload that gradient as your background in Shotframe.

Generate gradient on BlendIt

Now your background matches your UI perfectly.

Matched to the Image

Step 3: Choose Your Device
Select from premium device frames (Safari Dark, iPhone 15, Chrome Light). It wraps your screenshot automatically with perfect shadows.

Choose any type of device

Step 4: Go Beyond Static (New Feature)
Static images are fine. Motion is better.

GIF feature on shotframe

Shotframe now lets you export as GIF.

Show a scrolling capture.
Show a UI interaction.
Show a workflow.
This turns a "picture of an app" into a "demo of an app."

Why GIFs Convert Better Than Images
On a landing page, you have about 3 seconds to explain what your tool does.

Screenshot: The user has to read the UI to understand it.
GIF: The user sees the UI working.
It builds trust. It proves the software is real. It catches the eye.

Creating Your First Custom Mockup
Go to Shotframe.xyz.
Drop your image.
Tweak the background (or upload your custom BlendIt gradient).
Hit Export.
Stop letting generic mockups lower your product's value. Make it look as premium as the code behind it.

[Create a Free Mockup Now →]

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