Email is one of the most critical tools inside any organization.
Every employee depends on it. Every company pays for it.
Yet for something so fundamental, the pricing model behind business email has barely evolved.
Organizations are still paying per user, every month, forever.
And that’s exactly the problem.
This is the reason we built Nubo.Email.
The Problem: Email Pricing Is Broken
Today, most companies rely on platforms like Google Workspace or Microsoft 365 for email.
At first glance the pricing seems reasonable.
- Google Workspace Business Starter: ~$7 per user/month
- Microsoft 365 Business Basic: ~$6 per user/month
But the real cost becomes obvious once your organization grows.
Let’s take a simple example:
Team Size| Monthly Cost| Yearly Cost
10 users| $70| $840
50 users| $350| $4,200
100 users| $700+| $8,400+
1000 users| $7,000+| $84,000+
And that’s just email.
Not storage-heavy applications.
Not infrastructure.
Just email.
The bigger the organization gets, the more painful this model becomes.
The Hidden Issue: You Don’t Pay for Storage — You Pay for People
Traditional email providers charge based on number of users, not actual resources used.
But email storage doesn’t scale with employees the way pricing does.
In many organizations:
- Some users barely store emails
- Some use email only for notifications
- Some accounts exist just for support or automation
Yet every account costs the same.
This creates a system where companies are paying for licenses, not usage.
The Idea: What If Email Worked Like Infrastructure?
When we started thinking about this problem, we asked a simple question:
«Why does email pricing look like SaaS licensing instead of cloud infrastructure?»
In infrastructure platforms like AWS, GCP, or DigitalOcean:
- You pay for compute
- You pay for storage
- You pay for bandwidth
You don’t pay per user who accesses the server.
So why should email be different?
The Nubo.Email Approach
Instead of charging per user, Nubo.Email charges based on storage.
That means:
- You buy storage
- You create unlimited mailboxes
- Your cost stays predictable
Example:
Buy 1TB storage → Create unlimited email accounts
Whether your company has:
- 10 employees
- 100 employees
- 1000 employees
The cost doesn’t explode.
You simply scale storage when needed.
Why This Model Works Better
- Cost Efficiency
Organizations stop paying for unused accounts.
You only pay for the storage your email actually consumes.
- True Scalability
Startups can grow without worrying about licensing costs exploding.
Adding a new employee should not increase your infrastructure bill by $7/month forever.
- Predictable Pricing
Storage grows gradually.
Headcount can grow overnight.
With storage-based pricing, costs grow naturally with usage, not with HR.
- Better Fit for Modern Organizations
Many companies today use email for:
- system notifications
- support addresses
- automation
- integrations
These accounts shouldn’t cost the same as full human users.
Why We Decided to Build This
While building products and running infrastructure ourselves, we noticed something strange:
Our databases, compute, and storage were getting cheaper every year.
But email costs stayed almost identical.
Even worse — they scaled linearly with team size.
It felt like paying a tax on company growth.
So instead of accepting the model, we decided to challenge it.
That’s how Nubo.Email started.
What Nubo.Email Is Becoming
Our goal is simple:
Make business email behave more like infrastructure, not licenses.
Nubo.Email focuses on:
- Storage-based pricing
- Unlimited mailboxes
- Organization-level infrastructure
- Modern APIs and integrations
- Simpler scaling for startups and teams
Email should be reliable, scalable, and affordable.
Not something companies quietly overspend on every year.
The Bigger Vision
Email is still the backbone of business communication.
But the way companies pay for it hasn’t kept up with how modern infrastructure works.
We believe email should follow the same philosophy as cloud infrastructure:
Pay for what you use.
Not for how many people exist in your company.
Final Thoughts
The per-user email pricing model made sense 15 years ago.
But today, it feels outdated.
Organizations deserve a model that scales with actual usage, not employee count.
That’s why we built Nubo.Email.
And we think it’s time email pricing finally evolved.
If this idea resonates with you, we’d love your feedback.
The future of business email should be simpler, fairer, and infrastructure-first.
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