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Pasca Vlad
Pasca Vlad

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How to choose the right niche for you

If you found value in this thread you will most likely enjoy my tweets too so make sure you follow me on Twitter for more information about web development and how to improve as a developer. This article was first published on my Blog

You are at the beginning of your freelancing career?

Did you choose your niche yet?

No? And if you did, are sure you choose the right one?

Your niche is the main thing that determinates your success

Today I will share with you how to choose the right niche for you

So, let's begin

Choosing your niche is one of the first things you need to do when you start freelancing


Because you can't sell your product to everyone

Your future clients are more likely to hire you if you worked with other clients who are just like them in the past

Also by having a niche you are able to charge more


Because you can become an expert a lot faster when you work with a specific group of people

Ok, great, now that we talked a bit about the benefits of choosing a niche let's begin with the main topic of this thread:

When it comes to choosing a niche to work with most people overthink this


And they waste a shit ton of time wondering about what niche they should work with

When in reality all you have to do is think about the people you want to work with

Yes, that's how you begin

You create a list with 3-5 specific groups of people you want to work with

Something like "Gumroad course creators who sell on Twitter" or "Lead gen agency owners"

After you created a list with 3-5 niches you want to work with it's time for research

For this part, you need to learn more about each niche from your list

How do you do that?

By going on Twitter, talking with people in that niche, getting on calls, joining communities, and more

The main goal for this stage is to find out more about a niche and see:

  • Where you can find them
  • If they need your service
  • If they can afford it

Now you continue to do this for all of your niches from your list and by the end of this you should only have one or two left

For these 2 you will do some testing


Well, you will send some outreach messages

What better way to test if a niche needs your offer than doing outreach?

You don't have to put a crazy amount of work into this

Just send a couple of messages to some potential clients from that specific niche

Try to do this for 7 days or so (message around 100 people to have some data to work with)

Then you just need to test the data

See which niche got:

  • More replies
  • Closed more deals
  • Made your more money

And take a final decision

Now, I want to clear some things too...

There is no such thing as an "oversaturated niche"

Trust me

If you know what you're doing you will always make money


So instead of focusing on finding a niche that is not saturated, focus on becoming good at your skill

Stop overthinking and start working!

I hope found this useful and if you did please let me know. If you have any questions feel free to DM me on Twitter

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