Running a sports coaching business can feel overwhelming. Between training sessions, planning, and trying to keep up with social media, it’s easy to lose sight of the bigger picture. You know you should “work on the business, not just in it” – but where do you even start?
That’s why we created the Sports Coach Website Strategy Canvas.
It’s a one-page framework designed to give you clarity at a glance. Instead of long documents or scattered notes, the canvas helps you focus on the essentials: your niche, your website, and how you promote your work.
Why We Built the Canvas
The canvas grew out of our Sports Coach Website Strategy Guide, an 80+ page step-by-step resource that shows you exactly how to use your website to attract more athletes and build a business you love.
The guide goes deep. It includes examples, checklists, and even a 28-day action plan. But sometimes, you don’t need 80 pages, you just need a simple overview to get your thoughts straight. That’s where the canvas comes in.
It’s inspired by tools like the Business Model Canvas, which distill complex ideas into one clear page. We wanted to bring that same clarity to sports coaches.
What the Canvas Covers
The canvas walks you through three proven phases:
1. Aim Your Business
- Define your niche clearly
- Create outcome-based offers
- Gather social proof that builds trust
2. Create Your Website
- Set one clear website goal
- Build 5 core pages that do the heavy lifting
- Use design that feels trustworthy and professional
3. Promote Your Work
- Make your website part of your everyday digital presence
- Share free content and value offers that show how you work
- Collaborate with partners, gyms, or events to reach more athletes
How to Use It
You can view, download, and fill out the canvas here:
👉 Sports Coach Website Strategy Canvas
There’s no “right” way to use it. Some coaches print it and fill it in with a pen. Others use it digitally and update it as their business grows.
The goal is not to get it perfect — the goal is to make your business strategy simple, visible, and actionable.
From Canvas to Guide
The canvas is just the start. Each box on the page points to an area that can make or break your coaching business.
That’s why we created the full Sports Coach Website Strategy Guide – it expands every canvas section into a detailed process with examples, checklists, and practical steps. It’s everything we’ve learned working with coaches, gyms, and events, condensed into a system you can use right away.
💡 By the way: message us “GUIDE” on our socials to get a free preview of the first 10 pages.
Final Thoughts
Your coaching business doesn’t need to feel overwhelming. With the right structure, you can focus on what matters: working with the athletes you love, building trust, and creating a business that gives you freedom.
The Sports Coach Website Strategy Canvas is here to help you do exactly that — to cut through the noise, simplify your strategy, and give you clarity on one page.
👉 View, download, and fill out the canvas today: Sports Coach Website Strategy Canvas
👉 And if you’re ready to dive deeper, the full Sports Coach Website Strategy Guide is waiting for you — with examples, checklists, and a 28-day action plan that turns strategy into action.
Top comments (0)