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Peter Jackman
Peter Jackman

Posted on Originally published at leadsnow.ai

AI adoption in Australian businesses: where the money is actually going

About 12% of Australian employing businesses used AI in 2024–25, according to the Australian Bureau of Statistics , rising to 35% of businesses with 200 or more staff. The money is mostly not going into AI itself: Australian businesses spent $668.3 million on AI R&D in 2023–24, about 2.7% of $24.4 billion in total business R&D.

What this covers

  • What counts as “AI adoption” in Australian business statistics?
  • Reading an Australian AI adoption figure before you quote it
  • MAKE MORE SALES.
  • How many Australian businesses use AI? Three sources, three answers
  • AI adoption by business size and industry in Australia
  • What Australian businesses actually use AI for

This is a technical summary. The full guide — with the data, tables and worked examples — is on our site: *AI adoption in Australian businesses: where the money is actually going*.

LeadsNow AI builds pay-per-result AI lead generation and answer-engine-optimisation systems in Australia.

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