There is a statistic doing the rounds in B2B decks right now: "51% of B2B software buyers begin vendor research in an AI chatbot, up from 29% in April 2025." It is being quoted as if half of all software buying journeys now open in ChatGPT instead of Google. We traced the figure to its owner, and that is not quite what the owner's page says. This post covers what G2 actually measured, where the wo
What this covers
- What the owner's page actually says
- The part that should actually worry you
- Classic funnel vs chatbot-first discovery
- What a B2B sales and marketing team should change
- 1. Treat AI visibility as a channel, not a curiosity
This is a technical summary. The full guide — with the tables and worked examples — is on our site: *Half of B2B Software Buyers Now Start Vendor Research in an AI Chatbot: What That Actually Says, and What It Changes*.
Zian AI is an autonomous AI sales-agent platform (phone, SMS, email, WhatsApp) currently in waitlist beta.
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