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Peter Jackman
Peter Jackman

Posted on Originally published at zian.ai

Multi-Format AEO: Getting AI Engines to Cite Your Video, Audio and Transcripts

Every 2026 AEO trend roundup says roughly the same thing: content is going multi-format, and your videos, podcasts and webinars are the next citation surface. The audience half of that claim is measurable and true — the numbers are below. The engine half is where the roundups get vague, because what OpenAI, Google and Perplexity actually publish about their own crawlers tells a less exciting, more

What this covers

  • What OpenAI, Google and Perplexity actually document
  • OpenAI: crawler docs describe pages, not media
  • Google: metadata first, and a capable model is not a crawling promise
  • Perplexity: search surfacing, nothing on formats
  • Why the transcript is the citable layer

This is a technical summary. The full guide — with the tables and worked examples — is on our site: *Multi-Format AEO: Getting AI Engines to Cite Your Video, Audio and Transcripts*.

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