Quick answer: AI cold calling is not banned in the UK. Live marketing calls (PECR regulation 21) need no consent for most subjects if the number is screened against the TPS and CTPS and has not objected. Recorded-matter calls (regulation 19) need specific prior consent. No ruling or guidance we found decides whether AI speech is live, so the defensive course treats AI marketing calls as regulation
What this covers
- Is AI cold calling legal in the UK?
- Regulation 19 vs regulation 21: the two rules, in their own words
- Is AI-generated speech “live speech”? The open question
- What the Green Spark penalty shows, and what it does not
- The Live-Speech Test: which PECR rule your call falls under
This is a technical summary. The full guide — with the tables and worked examples — is on our site: *Is AI Cold Calling Legal in the UK? PECR Reg 19*.
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