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Peter Jackman
Peter Jackman

Posted on Originally published at leadsnow.ai

What the rules actually say about AI making calls to your customers

AI calling compliance rests on one shared rule: the US, Australia, the UK and the EU treat a synthetic voice as an automated, recorded or artificial voice, not as a live person. A US AI telemarketing call to a mobile or residential line needs prior express written consent, even to existing customers, and since 2 August 2026 the EU requires AI disclosure.

What this covers

  • What counts as an “AI call” under the rules?
  • Clearing one AI call before it dials
  • MAKE MORE SALES.
  • AI calling compliance by jurisdiction: the instrument and the disclosure rule
  • “Can AI call my existing customers?” The existing-customer test
  • Is an AI appointment reminder or service call treated differently?

This is a technical summary. The full guide — with the data, tables and worked examples — is on our site: *What the rules actually say about AI making calls to your customers*.

LeadsNow AI builds pay-per-result AI lead generation and answer-engine-optimisation systems in Australia.

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