So what is Artificial intelligence? It is basically where we teach the machine to react & think as a normal human would. Here we try to imitate the working of the human brains. Artificial intelligence is being widely used in Digital marketing.
Personalized marketing uses AI a lot which empowers brand in providing personalized ads and running email marketing campaigns to target each and every consumer in a meaning full way. So without any doubt artificial intelligence is the future of digital marketing.
How your business can make the use of digital marketing AI ?
Usage of artificial intelligence can hugely influence the way you engage with your target audience. It can help you in the following ways:
1) Drive relevant traffic
2) Drive new customers
3) Helps in increasing sales
4) Retaining existing customers
1) Chatbot
One of the biggest example of artificial intelligence in chat bots. Consumers use it as a virtual assistant whether you play your favorite songs using Alexa or set your alarm using Siri. You can engage with your customers in a better way using various chat bot platforms available in the market.
AI Customer services has become easier and delivers better experience after development of language procession, Semantic recognition & voice conversion technology. chat bots can be used for your websites, emails, text messages & last but not the least apps.
Open questions can be easily answered by the chat bots. They return correct response making use of natural learning processing.
2) Voice Search
Those who are interested in developing their career as a SEO should understand how voice search works & speech recognition can influence their brand building. According to one study voice search is being used by around 40 % of adults & teens and the number is growing.
So how does this influence digital marketing ? It is going to be a big deal for a marketer to accommodate voice search for SEO success. This may mean that content writers and strategists will need to focus more on detailed search phrases & long tail keywords.
Customers just use their voice to talk their phone and results will be delivered to the respective touchscreens same as Google home, Siri, Alexa & Amazon echo.
3) Predictive analysis
For marketing departments professionals like data scientists and programmers are being hired by numerous companies. This is because they are going to serve as a backbone of most of the marketing campaigns due to their skills.
You can have deep insights of your customers by making use of machine learning & big data analysis. Businesses will not only be able to predict future customer behavior but also be able to provide hyper-personalized interactions based of the collection of the data.
Lots of money is being invested into AI by businesses. As the use of AI increases we will be able to discover the least and the most effective way of applying artificial intelligence into digital marketing.
4) Content curation & generation
Content marketing is growing in the present scenario & it is growing at such a rate that some people believe it to be the only type of marketing.
Both content generation and curation can be done by artificial intelligence and then be placed in front of the right target audience. Content is already being automated at a basic level by AI and it can also generate viable topics for writers or even develop initial drafts of the content based on certain parameters.
Both top performing influencers and content can be identified by the AI, it can also identify the successful content of their competitors and can also identify content which is getting lots of interactions.
5) Digital Advertising
AI has been adopted by the most successful area that is digital advertising. It is used by major platforms like Facebook, Instagram, Twitter to provide best possible experience to their users. These platforms collect important information like gender, age, demographic and their geography which helps them to serve digital ads in a better way.
Marketing campaigns can be streamlined and optimized by AI in the world of digital marketing. Human errors can also be eliminated by the use of AI. While major part of the digital marketing world still depends on human ingenuity an artificial intelligence will be using nothing but data to generate a report.
6) Email Marketing
AI can use human behaviors to help brand personalize their email marketing campaigns which means that a mail can be sent based on certain actions by the users. This helps to deliver targeted email to customers inbox with proper subject-line, Product recommendations and messaging which is chosen based on behavior showed by the consumers.
Results can be maximized by an email marketer by making the use of artificial intelligence. There are various tools available like Mail chimp which can be used to optimize campaigns quickly instead of having to run A/B test different designs and messages which can consume a lot of time.
Ultimately, Right customers can be reached at the right time by ensuring that the messages are engaging, relevant and more likely to convert. It can also help in analyzing what type of design, What kind of subject line or messages gets the better conversions.
7) Lead Generation
Artificial intelligence can quickly scan through the piles of data to find ideal clients, customers like an automatic recruiter. It can also predict the value of the given lead which is very fascinating. So AI can help to save lots of time for recruitment purposes or even B2B by just using basic search which provides enough time for sales & pitching calls.
Several programs are already available in the market like Node which recommends new customers using metadata. Even a tool used by LinkedIn called LinkedIn sales navigator can be used to find employment leads.
8) Personalization & Automation
Artificial intelligence can use a huge amount of data to essentially choose to direct certain info which is one of the most useful and interesting fact about using AI. Ad targeting can also make use of this. Both B2C & B2B can be optimized using artificial intelligence.
AI is being used for understanding both decision-making & understanding buyer's behavior. The more it understands the better advertisers will be able to use their marketing strategies towards consumer preferences.
Top comments (1)
Hi,
I enjoyed reading your post about Using AI in Marketing. You made some great points.
Thank you for sharing your insights and experience.
I also write about Using AI in Marketing and I have recently published an updated blog post on this topic. I have covered some additional strategies that you might find interesting.
You can check out my blog post here: AI-Powered Digital Marketing Strategy
I would love to hear your thoughts on it. Let me know what you think.
Cheers,