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Pratibha Velapure
Pratibha Velapure

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How I Learned SEO and Performance Marketing from Scratch

How I Learned SEO and Performance Marketing from Scratch When I first heard about SEO and performance marketing, I had no background in marketing or tech. I just had curiosity and an internet connection.

I wanted to understand one simple thing:
How do websites rank on Google and how do ads generate real sales?

That question started my journey.

Step 1: Understanding SEO Basics

I began with Search Engine Optimization (SEO).

At first, it felt technical — keywords, backlinks, on-page, off-page, technical SEO. But once I understood the fundamentals, it became logical.

Here’s what I focused on:

Keyword research

Writing optimized content

Meta titles & descriptions

Internal linking

Basic backlink building

Instead of only watching tutorials, I created a simple blog and started experimenting. I tested headings, keywords, and content structure to see what worked.

Slowly, I understood that SEO is not about tricks — it’s about relevance and consistency.

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