Graphic Designer

Apply on our Website: https://prefr.co/team/hiring/

Brief: We are looking for a graphic designer who will be proficient in the use of several elements to create visually appealing designs. With the help of lines, colours, textures, shapes, sizes, value, and space, should create original works of art. Furthermore we need a graphic designer who can

—> FOLLOW GRAPHIC DESIGN PROCESS

A) Hold a briefing meeting with the client

Understand client's expectations
See the company's vision
Ask about the company's goals
Get them to explain in detail their products or services
Check if they have existing design materials to maintain consistency with
Discuss the timeframe
Establish the review processes
Clarify the budget

B) Research client's ecosystem

Learn about the competitors
Establish their point of differentiation
Research the broader market they operate in
Define their target audience
Identify current industry trends
Investigate future prospects within the industry

C) Mindmap the concept

Pick some appropriate ideas for the typography
Determine potential colour palettes
Assess the key messages to convey
Consider how different tagline wordings could impact on the design
Sketch out symbols and icons 6 Prepare variations on each theme

D) Create initial mockups

Pick a couple of concepts
Sketch out the ideas with paper and pen

E) Create first draft designs

Select your preferred sketches
Recreate them within your design software
Create 4 variations of each, changing colour and typography

F) Refine the designs

Create the initial final designs
Double check for errors including spelling
Save the files in the format(s) requested by the client
Consider creating an exhibition PDF for cleaner presentation of multiple images

G) Get approval for final work from the client

Make any small iterations to the designs if necessary
Compile all the design files in the ways most convenient for the client

—> HAVE GOOD KNOWLEDGE OF GD TOOLS

Vector graphics tools

Adobe Illustrator.
CorelDRAW
Vectornator
Affinity Designer. …
Gravit Designer. …
Figma
Sketch (Mac Only)
Inkscape
Vectr

Photo editing/Raster graphics tools

Adobe Photoshop
Affinity Photo
GIMP
PhotoScape
Adobe Lightroom
Snapseed

Colour Scheme Generators

Coolors
Palleton
Online tools

PicsArt
Desygner
Iconsout
Digital Art tools

Krita
Painter 2022
Adobe Fresco
Procreate (Ipad Only)

Social Media template Graphic Tools

Crello
Canva. ..
Pixlr
DesignBold
Bannersnack

Desktop publishing programs

Adobe InDesign.
Affinity Publisher
Lucidpress
Venngage

UI/UX design Tools

Mockplus
Marvel
Webflow
InVision Studio
Axure
Craft
Proto.io
Adobe XD
Figma
Framer X
Origami Studio

Sitemaps

FlowMap
VisualSitemaps

Wireframe tools

Wireframe.cc
Balsamiq

—> Have the must have graphic design skills

Product/Marketing design: Various types of products, product packaging, marketing designs, product illustrations and prototypes.
Branding/Visual Identity design: Logos, website branding, company letterhead, business cards, signage, company brochures.
Website design: UI/UX of Websites and apps.
Print design: Brochures, flyers, billboards, stickers, stationery sets, T-shirts, mugs and other products.
Editorial/Publishing design: Book and magazine covers, ebook layout and design, magazine spreads, graphs or other images in nonfiction books.

—> Good to have Skills

Animation design: Video games, cartoons and animations for television or movies, brand animation for social media channels, motion graphics for online videos.
Engineering design: Signage, exterior building displays, wayfinding systems, retail store design, museum exhibits, and exterior design elements such as fountains and sculptures.