For years, we talked about artificial intelligence as a promise, and over the last two years in the era of LLMs… AI has stopped being the protagonist and has become invisible infrastructure.
Today we don’t see it as “AI”, it becomes invisible and already forms part of our interactions and experiences without us noticing. This means when an app understands what you need before you search, when a recommendation hits the mark effortlessly, or when a decision happens in real time without an explicit interface.
In this article, we explore some concrete examples of how artificial intelligence is moving from hype to product, and the patterns that are starting to emerge.
💄Sephora Transforms User Experience with AI in ChatGPT
Image Reference: https://newsroom.sephora.com
Sephora, a global leader in premium beauty products, has launched its app within ChatGPT, currently in a pilot phase in the United States. Participating users can receive personalized beauty product recommendations by linking their Beauty Insider account, explore solutions tailored to their needs, and take advantage of benefits such as free shipping and samples.
- 🔗 Link: https://newsroom.sephora.com/sephora-app-in-chatgpt-brings-a-new-personalized-beauty-experience/
☕️ What’s Behind Every Cup of Coffee You Enjoy at Starbucks?
Starbucks, the global coffeehouse chain, is using artificial intelligence to enhance the experience for both customers and partners without replacing human interaction. Tools like Green Dot Assist help baristas get quick answers about recipes, routines, and service standards, while Smart Queue optimizes the order flow across in-store, drive-thru, mobile, and delivery channels.
Additionally, the Starbucks Ordering Companion, still in development, will guide customers to discover their ideal drink and locate nearby stores, while maintaining the warmth and personalization that define the brand.
🖼️ Pinterest AI Turns Your Ads into Scalable Results
Pinterest, the visual discovery and search platform, is integrating artificial intelligence into its Performance+ campaigns, allowing advertisers to optimize results without micromanaging every detail. AI automation helps intelligently combine content, audiences, and placements, making ads more relevant and scalable while advertisers focus on providing content and product signals.
✈️ Delta Reveals Why We Still Seek Real Experiences When Traveling
Reference image: https://news.delta.com/deltas-inaugural-connection-index-finds-why-travelers-are-priorizing-real-wold-experiences
A new global trends report from Delta Air Lines, Connection Index: Why We Fly, examines why travelers choose to fly and how these experiences impact their emotions. The study shows that even in an increasingly digital world, travelers prioritize authentic experiences: 84% of international travelers report a strong desire to explore new places and meet people, and 73% have traveled specifically to see in person something they first discovered online.
📊 Agentic AI in Action: How Amazon Helps Sellers Make Real-Time Decisions
Amazon, a global leader in e-commerce and technology, is integrating generative and agentic AI into its Seller Central platform to improve how sellers manage and scale their businesses. Through a new experience called Canvas, sellers can create interactive visual spaces that combine business data, insights, and recommended actions in real time.
Reference Image: https://www.aboutamazon.com/news/innovation-at-amazon
This experience is based on the agentic architecture of Seller Assistant, powered by Amazon Bedrock and models such as Amazon Nova and Anthropic Claude. Sellers can ask questions or select suggestions, and the system automatically builds a personalized dashboard that enables performance analysis, scenario simulations (such as changes in demand or inventory), and optimization of marketing campaigns with concrete projections.
- 🔗 Link: https://www.aboutamazon.com/news/innovation-at-amazon/amazon-sellers-canvas-artificial-intelligence
📱Apple Unifies Business Management on a Single Platform
Apple, a leading technology company, has launched Apple Business, an all-in-one platform that integrates device management, collaboration tools, and brand presence into a single environment. The solution allows companies to automatically configure devices through Blueprint projects, manage users and apps, and centralize services such as email, calendar, and directory with their own domains.
🛒 How Instacart Connects Physical Stores and Real-Time Data with AI
Instacart, a technology platform for retail and supermarkets, is developing a “Physical AI” system that connects real-world data with cloud models to enhance the shopping experience. Through devices like Caper Carts, equipped with sensors, cameras, and edge processing (NVIDIA Jetson), the company captures real-time information about products, cart location, and user behavior within the store. This data is combined with cloud systems that use recommendation models and transformer-based architectures to generate insights and suggestions at the exact moment of purchase.
Reference: https://www.instacart.com/company/enterprise-blog
💳 How Mastercard Is Building Trust in the Era of AI Agents
Mastercard is a global payments technology company that connects consumers, merchants, and financial institutions, developing infrastructures that enable secure and scalable transactions worldwide.
In this context, it introduces Verifiable Intent, a new layer of trust for commerce with AI agents, developed in partnership with Google. This system creates a cryptographically verifiable record of what a user authorized before an agent acts on their behalf, connecting identity, intent, and action in a single source of truth. As agents move from assisting to executing purchases, this solution addresses a key challenge for bringing AI into production: ensuring traceability, authorization, and dispute resolution in autonomous transactions, making trust a central component of the product.
Before You Go
As we wrap up this edition, here’s a tool to help you put AI into action in your own projects:
🧩 Recommended App
Stitch is an experimental AI tool from Google Labs that lets you quickly turn text prompts into functional app designs for mobile and desktop. It supports interactive prototyping, allows real-time collaboration, and can export your designs to popular platforms like Figma or as HTML code. In short, Stitch makes it easy to transform ideas into high-fidelity UI prototypes without complex setup.
Reference image: https://stitch.withgoogle.com
📢 Join the Conversation
What do you think about the ways AI is transforming experiences across industries, from retail to travel to design? I’d love to hear your thoughts, ideas, or favorite AI tools.
Hit reply and share your perspective!
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