I built a feature flag tool after our LaunchDarkly bill hit $3k/mo. Here's what changed.

A few months ago, our startup was deep in launch mode. We loved LaunchDarkly—powerful, reliable, great for experimentation. But then the pricing conversation came up.
"To unlock the features we actually need, it'll be several thousand dollars a month."
We paused. Were we paying for capabilities we barely used? What happens when we scale 10x—does the bill 10x too? And after the recent LD outage, the question got sharper: What if our flag provider goes down during a critical deploy?
So I did what any stubborn engineer would do: I built ToggleTown.
While we were migrating, we had a moment that proved it was worth it. During a routine deploy, one of our new features started throwing edge-case errors. In the past, this meant: panic, hotfix branch, App Store review, waiting 24–48 hours.
With ToggleTown? I opened the dashboard, flipped a toggle, and the feature was disabled for 100% of users in <2 seconds. No new build. No review. No downtime.
That's exactly why I built ToggleTown—feature flags that give you control after you ship, without vendor lock-in or surprise invoices.
🏠 The house analogy I keep using:
LaunchDarkly is like renting a luxury mansion—you get everything, but you pay for the whole estate whether you use it or not.
ToggleTown is like a well-designed apartment: you pay for the space you actually live in, and you can rearrange the furniture anytime without asking permission.
Current features:
✅ Core LD parity: feature flags, targeted rollouts, A/B testing, basic analytics
✅ Transparent, usage-based pricing (no "contact sales", no surprise overages)
✅ Built-in flag health monitoring to catch stale or unused flags early
✅ Developer-first SDKs with fast evals and graceful fallbacks
✅ Free tier to start—no credit card required
If you ship software and "release anxiety" is part of your job description, ToggleTown was built for you.
👉 toggletown.com
Happy to answer questions about:
• Migrating away from LD (or other providers)
• How we designed for cost predictability at scale
• What we learned building a flag system from scratch
• Or just: "Does this actually work with React/Node/iOS?"
AMA 🙏
Full disclosure: I'm a founder at ToggleTown. We built this because we needed it. If you try it and hate it, I genuinely want to know why.