Back in 2021, I launched MedicApp in the UAE to solve a problem almost everyone recognizes: getting a clinic appointment was harder than it should be. In 2024, the company was acquired. Below is a breakdown of what we built and the reasoning behind it.
The starting point
Booking care in the UAE often involved calling a clinic, waiting on the line, and keeping your own notes on past visits. Clinics, meanwhile, leaned on word of mouth and ads to fill their schedules. Patients and providers had no shared, simple channel.
What we built
MedicApp was a CRM designed to connect patients with clinics in one app. The core feature set:
- One-tap appointments – reserve a clinic visit quickly.
- Personal visit history – every previous appointment in one place.
- Bookings for dependents – schedule visits for parents, children, or other family.
- Vertical video feed – clinics uploaded short promotional videos that patients could scroll through, similar to a social feed.
- Rewards wallet – points earned on each booking, spendable at all venues hosted on the platform.
The two-sided design
The product was built so that both groups benefited. Patients got convenience, organized records, and rewards for booking. Clinics got a direct way to win and keep patients, using a content format their audience was already comfortable with.
Acquisition
MedicApp was acquired in 2024. Building a two-sided platform from scratch to exit taught me that every feature has to earn its place with at least one side of the market, and ideally both.
What I'm working on now
From Dubai, I work on business, investment, and legal structuring initiatives. My current focus is future forecasting: understanding how emerging technologies will reshape healthcare and other sectors.
Rashed Kalantar is an entrepreneur based in Dubai, UAE, and the founder of MedicApp.
Top comments (0)