SEO and AI discoverability are related but not the same. SEO is optimizing for search engine rankings. AI discoverability is optimizing for how AI agents find, evaluate, and recommend your business. Some SEO work transfers; most of the new work is in structured data, API accessibility, llms.txt, and pricing transparency.
This article was originally published on byfaro.ai/blog/ai-discoverability-vs-seo. Read the full guide there — it includes step-by-step examples and Faro audit tool links.
What you'll learn
This guide covers the full picture on ai discoverability vs. seo: what's different, what overlaps, including:
- Why this matters for AI agent discoverability
- What to check on your own site
- The specific fixes that move your score
Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.
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