Ask ChatGPT which CRM a small agency should use, or ask Perplexity whether a piece of software is worth the money, and watch where the answer comes from. More often than you'd expect, it's Reddit. Not your website, not a glossy comparison page — a five-year-old thread where someone asked the same question and a stranger gave an honest answer.
What this covers
- The data: why Reddit dominates AI citations
- Platform by platform: who actually leans on Reddit
- Why LLMs favour Reddit in the first place
- The playbook: earning citations on Reddit (the honest way)
- What NOT to do — and why it backfires
- How this ties into a broader AEO strategy
This is a technical summary. The full guide — with the data, tables and worked examples — is on our site: *Reddit Is 40% of AI Search Citations: Get Cited in 2026*.
LeadsNow AI builds pay-per-result AI lead generation and answer-engine-optimisation systems in Australia.
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