I scored 1840 & Company this week. The number is ugly and specific: 20/100. Named in 1 of 5 answers.
1840 staffs dedicated remote talent — nearshore, offshore, and U.S. local — and they handle payroll and onboarding. That is a real buyer category. People type it into ChatGPT, Perplexity, and Gemini every day.
Those models do not return 1840. They return:
- Belay — U.S. assistants and outsourced finance
- Bookminders — remote-first outsourced bookkeeping
- Time Etc — U.S. virtual assistants
Three live sites. Three names a buyer hears first. 1840 is the firm that does the broader global + local staffing job, and it is the one that almost never makes the shortlist.
The finding (no email wall)
This is the report. I am not going to ask you for a work email and "send it later."
| Brand | What they actually do | What the models did |
|---|---|---|
| 1840 & Co | Global / nearshore / offshore + U.S. local staffing | 20/100, named 1 of 5 |
| Belay | U.S. EA + financial solutions | Named instead |
| Bookminders | Outsourced bookkeeping | Named instead |
| Time Etc | U.S. virtual assistants | Named instead |
A 20 is not "the model hates the brand." It is "the model almost never reaches for it when a buyer asks for the category." One mention in five answers is a lost referral four times out of five.
Ask it yourself: best remote staffing / VA / outsourced bookkeeping firms. Write down the five names. If 1840 is missing, you just watched the same gap.
Weekly Desk Brief — $29/mo
This is the Otterly Lite / Rundown Pro version I actually run: a 5-minute weekly rundown of who ChatGPT named versus the rivals.
No waitlist. Cancel anytime. The page and the card are live on the same URL.
- Page: Weekly Desk Brief
- Checkout: Start the $29/mo brief
If you are 1840 — or you look like 1840 — this is the cheap seat: every week, the named list, not another 40-tab morning.
If you need the heavier watch
One monitor, still live:
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I am Riley Craig. The 1840 & Co 20/100 is a named finding, not a teaser. The $29 brief is the live card on this page.
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