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Ruita Wachira
Ruita Wachira Subscriber

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I Built an AI CRM That Runs Itself Using MeDo

Most CRMs feel like spreadsheets with extra suffering.

You meet a client, then spend the next 5 minutes:

  • creating a lead
  • updating stages
  • adding reminders
  • writing notes
  • setting follow-ups

I wanted to explore a different approach:

What if the CRM handled all of that automatically?

So I built Ghost Mode CRM using MeDo — an AI-powered CRM where you simply type what happened, and the system organizes everything for you.

Example:

“Met John in Westlands, needs cement in 2 weeks”
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The system instantly:

  • creates a lead
  • extracts the location
  • schedules a follow-up
  • updates the pipeline
  • calculates a lead score
  • generates AI follow-up suggestions
  • places the lead on an interactive Nairobi map

Why I Built It

Most sales workflows are naturally conversational.

But traditional CRMs force users into rigid forms and repetitive admin work.

I wanted to see what happens when the CRM becomes:

  • conversational
  • AI-native
  • proactive
  • lightweight

Instead of manually configuring everything, the user simply communicates naturally and the system structures the workflow automatically.


Built with MeDo

I used MeDo to rapidly prototype and build the application experience.

The UI was inspired by:

  • Attio → structured CRM design
  • Notion → conversational interaction
  • Pipedrive → visual pipelines

The app includes:

  • AI-powered lead creation
  • Kanban pipeline management
  • Lead scoring
  • Intelligent reminder rules
  • Bulk email workflows
  • Interactive lead map visualization
  • Dark mode support
  • CSV export
  • Activity timelines

One of the Hardest Challenges

Natural language automation sounds simple until one sentence affects multiple systems.

Example:

“Call James next week about paint delivery”
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That single sentence impacts:

  • lead updates
  • reminder creation
  • scoring
  • pipeline stages
  • task scheduling
  • timeline parsing

Designing the logic flow around conversational input became one of the most interesting parts of the project.


Unexpected Favorite Feature

The Nairobi lead map became one of my favorite parts of the build.

Visualizing:

  • hot leads
  • geographic clusters
  • sales zones

…turned CRM data into something strategic instead of administrative.


Try It Out

Live Project: [Ghost-CRM]
Try Out MeDo: [medo.dev]


Final Thought

AI tools shouldn’t just generate content.

They should remove friction from real workflows.

Ghost Mode CRM was an experiment in making business software feel less like software — and more like a smart assistant quietly working in the background.

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