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Why bascamp built 100 BLN$ Software Empire by doing less ?

saaselevate_22 profile image SaasElevate ใƒป1 min read

๐“๐จ๐๐š๐ฒ ๐ˆ'๐ฆ ๐ ๐จ๐ข๐ง๐  ๐ญ๐จ ๐ฌ๐ก๐š๐ซ๐ž ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ ๐‡๐จ๐ฐ ๐๐š๐ฌ๐ž๐œ๐š๐ฆ๐ฉ ๐›๐ฎ๐ข๐ฅ๐ญ ๐Ÿ๐ŸŽ๐ŸŽ ๐›๐ข๐ฅ๐ฅ๐ข๐จ๐ง$
๐’๐จ๐Ÿ๐ญ๐ฐ๐š๐ซ๐ž ๐‚๐จ๐ฆ๐ฉ๐š๐ง๐ฒ ๐›๐ฒ ๐๐จ๐ข๐ง๐  ๐ฅ๐ž๐ฌ๐ฌ.

Read this post till end to find how Basecamp did entirely opposite of market .

๐๐ฒ ๐ฎ๐ง๐๐ž๐ซ ๐๐จ๐ข๐ง๐  ๐ญ๐ก๐ž ๐œ๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐จ๐ซ๐ฌ ...
Not doing more work , rather doing less, shocked ?

Major reasons lot of saas/software do not achieve product market fit.

๐๐š๐ฌ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐ฐ๐ก๐š๐ญ ๐ข๐ฌ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐Ÿ๐ข๐ญ ๐ข๐ง ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐ž๐ฌ๐ญ ๐ญ๐ž๐ซ๐ฆ๐ฌ ...

Only reason people buy your product of saas/software is to do some type of job,
if they can do it properly or quickly & get results (then you have a solution to market's problem).

๐Ÿ‘ ๐‚๐จ๐ฆ๐ฆ๐จ๐ง ๐Œ๐ข๐ฌ๐ญ๐š๐ค๐ž๐ฌ ๐Œ๐จ๐ฌ๐ญ ๐…๐จ๐ฎ๐ง๐๐ž๐ซ๐ฌ ๐ƒ๐จ

๐…๐จ๐œ๐ฎ๐ฌ๐ข๐ง๐  ๐จ๐ง ๐Ÿ๐ž๐š๐ญ๐ฎ๐ซ๐ž๐ฌ ๐ซ๐š๐ญ๐ก๐ž๐ซ ๐ญ๐ก๐ž๐ง ๐ž๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž๐ฌ & ๐ฃ๐จ๐ฎ๐ซ๐ง๐ž๐ฒ๐ฌ
A lot of founders obsess over features ,
rather then experiences & journey's .
this leads to a clunky product that no one likes to use .

Truth is you should focus more on user journey's & how quickly they can do the job & get results.

๐๐จ๐ฏ๐ž๐ฅ๐ญ๐ฒ ๐Ž๐ฏ๐ž๐ซ ๐๐ฎ๐š๐ฅ๐ข๐ญ๐ฒ
I've recently seen a trend where people are trying to integrate AR/VR ,
into some of very basic apps to make it unique or novel ,
this leads to low adoption & response from market ,

Best thing you can do is build things that are usable &
are of good quality rather then building novel products (for faster product market fit/adoption).

๐‚๐จ๐ฆ๐ฉ๐ฅ๐ž๐ฑ ๐”๐ˆ ๐ฐ๐ข๐ญ๐ก ๐ฅ๐จ๐ญ๐ฌ ๐จ๐Ÿ ๐ฌ๐ญ๐ž๐ฉ๐ฌ (๐ญ๐š๐ค๐ข๐ง๐  ๐š ๐ฅ๐จ๐ญ ๐จ๐Ÿ ๐ญ๐ข๐ฆ๐ž ๐ญ๐จ ๐ฌ๐ž๐ž ๐ซ๐ž๐ฌ๐ฎ๐ฅ๐ญ ๐ฐ๐ข๐ญ๐ก ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ)

Good design is like good taste: itโ€™s largely defined by the omission of the unnecessary.
It is very essential to add as minimum features as possible as ,
no one come to use your app but they come to get things done or
make their lives easier .

You sole focus should be making interactions short/reactive &
provide feedback to user in real time for better experience .

๐–๐š๐ง๐ญ ๐ญ๐จ ๐œ๐ก๐š๐ง๐ ๐ž/๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐š๐š๐ฌ ๐ข๐ง๐ญ๐ž๐ซ๐Ÿ๐š๐œ๐ž &
๐ฆ๐š๐ค๐ž ๐ข๐ญ ๐š ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐ญ๐ก๐š๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ฎ๐ฌ๐ž๐ซ๐ฌ ๐ฅ๐จ๐ฏ๐ž?

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