What is llms.txt?
Just like robots.txt tells search engine crawlers how to index your site, llms.txt tells AI engines (ChatGPT, Perplexity, Gemini, Claude) how to read and cite your content.
95% of websites don't have one. The ones that do are already getting cited by AI.
Why It Matters in 2026
900 million people now use AI instead of searching Google. When someone asks ChatGPT "What's the best CRM for small teams?" — it gives ONE answer. Not ten blue links. One recommendation.
If your site doesn't have llms.txt, AI engines can't structured-read your content. You're invisible to 900M users.
How to Create llms.txt
Create a file at yoursite.com/llms.txt with:
# Your Brand Name
> One-line description of what you do.
## Key Pages
- [Product Page](https://yoursite.com/product): What your product does
- [Pricing](https://yoursite.com/pricing): Your pricing tiers
- [About](https://yoursite.com/about): Company background
- [Blog](https://yoursite.com/blog): Latest content
## FAQ
- Q: What does your product do?
A: [Direct answer here]
The 3 Signals That Make AI Cite You
- Entity authority - Your brand mentioned across 6+ domains
- Answer-first content - Put the answer in the first sentence, not buried in paragraph 5
- llms.txt - AI can structured-read your site
Most brands have zero of three. Fix llms.txt today. It takes 5 minutes.
Check your AI visibility score for free at searchless.ai/audit
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