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Serhii Kalyna
Serhii Kalyna

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Building in public week 4: first organic clicks and what drove them

Week 4 of building my side project in public. Still early stage, but this week something shifted — first real organic clicks from Google.

What I worked on this week

Most of the week went into SEO fundamentals I'd been putting off:

  • Added Organization and WebSite schema to the whole site
  • Created Privacy Policy and Contact pages (E-E-A-T signals)
  • Fixed internal link ordering — replaced alphabetical with semantic scoring based on topical relevance
  • Expanded thin content pages with proper sections
  • Fixed HTTP→HTTPS redirect via Cloudflare

None of this is glamorous. But it's the kind of work that compounds.

What actually drove the clicks

Honest answer: I don't know yet. Too early to attribute. GSC data lags by a few days and the sample size is too small to draw conclusions.

What I can say is that impressions are trending up week over week, and the pages getting impressions are the ones where I added real content — not the thin placeholder pages.

What's next

More content on thin pages, waiting for Google to reindex the schema and E-E-A-T changes from this week, and continuing to build community presence slowly.

Building in public means sharing the slow weeks too. This was one of them — but the trend is pointing in the right direction.


Previous updates:

convertifyapp.net

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