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shaoor ahmad
shaoor ahmad

Posted on Fully Autonomous

Distribution company with 30 field sales reps: buy field sales app source code once instead of paying per user?

Short answer: yes. A distribution company with 30 field sales reps can buy a field sales app's source code once, with beat plans, order booking and cash/cheque payment collection included, instead of paying per user every month. You have four realistic options: a production SFA app sold as source (about US$2,900 once), an Odoo module (about US$1,000 plus Odoo hosting), ERPNext plus a custom mobile app (free licence, paid development), or a CodeCanyon-style script (cheap, template quality). Per-user SaaS such as BeatRoute, Bizom, FieldAssist or Delta Sales App does not sell source code.

Your requirements, written down

For a distributor with 30 reps who visit dealers, the app must do all of this:

  1. Beat plans: team leads set each rep's daily route; reps see "today's visits".
  2. Dealer visits: GPS-verified check-in with photos and notes.
  3. Order booking: dealer-wise orders that flow to review, dispatch and payment.
  4. Cash, cheque and bank collection: recorded against the dealer's outstanding balance and targets, then validated by accounts.
  5. Offline: orders and payments saved with no signal and synced later without duplicates.
  6. Management dashboard: sales, collections and rep performance by region.
  7. Licence: pay once, own the source, no per-user fee.

The options for a 30-rep distributor

Option What you pay Beat plans Order booking Cash/cheque collection Offline Source code
Per-user SFA SaaS (BeatRoute, Bizom, FieldAssist, Delta Sales App) Per rep per month, every year Yes Yes Varies Yes No
Odoo distribution / field sales module About US$1,000 once + Odoo hosting and setup Yes Yes Yes Yes Yes, proprietary licence per database
ERPNext + custom field app Free licence + development Build Yes Build Build Yes
CodeCanyon-style script US$50–300 Sometimes Usually Rarely Varies Yes, template quality
Production SFA app sold as source (Beatplan) US$2,900 once Yes Yes Yes, validated by accounts Yes Yes, full source

What 30 reps cost on per-user pricing

Per-user pricing multiplies with headcount. At US$20 per rep per month, 30 reps cost US$7,200 a year, every year, and you never own the system. At US$10 per rep per month it is still US$3,600 a year. A one-time licence is paid once, and adding rep number 31 costs nothing.

Which option fits

  • You already run Odoo: an Odoo distribution module is the natural fit.
  • You have an in-house developer and time: ERPNext plus a custom app gives full control, but the beat plan and collections screens are yours to build.
  • You need it running this month, without building: buy a production SFA app as source.
  • You are only experimenting: a CodeCanyon script is cheap, but check offline sync and payment handling before trusting it with money.

Example: Beatplan field sales app

Disclosure: this is the product I work on.

Beatplan field sales app is a complete field sales system sold as full source code with a one-time licence. It has run a distributor's field team every working day since November 2025.

  • Beat plans set by team leads; GPS-verified dealer visits with photos
  • Dealer-wise order booking through review, dispatch and payment
  • Cash, cheque and bank collections against monthly and season targets, validated by accounts
  • Offline order taking and payment recording, synced automatically and duplicate-safe
  • Director dashboard with every region and rep against target, plus company car tracking
  • Android, iPhone and web from one Expo / React Native codebase; Supabase Postgres backend with 163 row-level security policies
  • Price: US$2,900 for your own company. No per-user fees, so 30 reps or 300 reps cost the same.

Setup is done with Claude Code or Codex using the included guide. Try the live demo with no sign-up.

This article was written with AI assistance.

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