Day 3 of #30DaysOfWebPerf - Let's look at why fast site speed matters and more importantly how impactful it really is. At the end of the day if your user cannot get to that #amazing blog post or cannot checkout from your #ecommerce shop then site speed does not matter. #ux00:10 AM - 24 Nov 2019
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If ⬆️site speed ≠ ⬆️revenue or click rate then what's the point if there is no #ROI? In this thread we will look into how site speed, web performance and site revenue are all tied together. Let's look at a few tools that help you estimate your potential #ROI in site speed gains.00:10 AM - 24 Nov 2019
As the name suggests this tool helps you answer the question - What if my site speed improved by x seconds how would it affect my site's revenue? This clearly indicates that site speed is directly proportional to increased revenue. #perf
⬆️site speed === ⬆️revenue or click rate00:22 AM - 24 Nov 2019
You can find out more about the @Akamai's #WhatIf tool here in this article at developer.akamai.com/blog/2018/11/2…00:29 AM - 24 Nov 2019
I am pretty sure #googleanalytics and #AdobeAnalytics must have a pretty similar tool. I have not explored those options, so if you have please share your experience here. #whatif #revenue00:22 AM - 24 Nov 2019
These tools above clearly demonstrate the impact fast sites have on your business revenue. What else is impacted by a fast site. #SEO. Faster sites are ranked better after the "Speed Update" @Google rolled out to their search engine as described here - webmasters.googleblog.com/2018/01/using-…00:29 AM - 24 Nov 2019
If you are looking for a more easier option, there is this amazing tool #TestMySite by @ThinkwithGoogle - thinkwithgoogle.com/feature/testmy… which helps you evaluate the impact a faster site can have on your business. #webperf #30DaysOfWebPerf00:22 AM - 24 Nov 2019
Eg.: Let's assume that you have a site with #sitespeed of about 3.4s with 1000K monthly visitors, converting at a rate of 1.2% with #AOV of $103. By improving the site speed by just a second, you might see a potential lift of over $1000K🤯Now that is what I call an #Impact00:22 AM - 24 Nov 2019
@SEO What else is impacted by fast sites? Your Brand Reputation. #reputation is like a double edged sword. Once you create a bad reputation for your site, it is very hard to #shakeoff & on the flip side, once you create a good reputation, then it is even more difficult to maintain it!00:36 AM - 24 Nov 2019
With users getting used to a certain level of speed on sites they commonly use; when they visit your's and if it is not fast enough or better, you are bound to loose your customer/user. #UserExperience This not only means loss of revenue, but also a loss of opportunity.00:36 AM - 24 Nov 2019
If you want your users/customers to stay longer on your sites (think ⬇️bounce rates and ⬇️exit rates), you need to make your site fast. A customer once lost is very difficult to get back. As the saying goes - "Opportunity knocks only once. Make the best of it". #webdev #webperf00:36 AM - 24 Nov 2019
I believe that's it for day 3 of #30DaysOfWebPerf. I hope you see how impactful fast sites actually are to your brand and business. Make sure you measure the potential impact to revenue caused by your next performance enhancement, before you present it to your team! #BePrepared00:41 AM - 24 Nov 2019
A picture speaks a 1000 words and so do a million dollars monthly! Show them the #impact If you are one of those who gets excited by the big 5 days, make sure you look at tools like the ones I shared today and see how impactful your speed enhancement change might have been ❤️00:41 AM - 24 Nov 2019
Continue to follow me here on #Twitter or on @ThePracticalDev at dev.to/shreerangp for more insights into improving #web #performance Thoughts and comments are always welcome! Share your experience with site speed enhancements. Let's make the #web faster together!00:44 AM - 24 Nov 2019
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