Every 100ms matters. That’s not marketing spin — it’s measurable. In e-commerce, milliseconds of latency translate into lost conversions, lower sales, and missed opportunities. For enterprises, web performance is no longer a “nice to have.” It’s a business KPI.
On 3 September I’ll be joining the Vercel Community Session: Web Performance AMA to discuss exactly that. The session will cover best practices in Next.js, Core Web Vitals, and how enterprises can approach performance systematically.
What We’ll Cover
The AMA will go beyond surface-level advice. Expect hard questions and practical discussions drawn from real enterprise projects:
Enterprise mistakes that won’t die
Why do enterprises still repeat the same performance pitfalls even after years of Core Web Vitals being part of Google Search ranking?Bundles, Lighthouse, and vanity metrics
Why massive JavaScript bundles are still a problem in 2025, why Lighthouse isn’t the same as Core Web Vitals, and how to reset the conversation.Performance as a business KPI
How to frame performance in terms of ROI, revenue, and conversion rates so that executives listen.Audits, workshops, and anti-patterns
What my team in Vercel Professional Services looks for in Code Review Audits and Web Performance Audits, the anti-patterns we see repeatedly, and how we help teams build sustainable practices instead of one-off fixes.Every 100ms counts
How to explain the real business impact of latency to non-technical stakeholders.Rendering and caching strategies
What actually works for e-commerce at enterprise scale — and where most teams go wrong.Defaults and frameworks
Why Next.js ships with performance-friendly defaults (next/font,next/image,next/link, React Server Components, loading skeletons) and how they tie directly into Core Web Vitals.Tooling, observability, and Speed Insights
Which debugging tools matter, how enterprises can use Vercel Speed Insights effectively (hint: sampling is the secret), and where automation ends and human judgment begins.Culture, ROI, and the future
The organizational blockers that slow down enterprise performance efforts, how to decide when performance isn’t worth fixing, and whether AI tools are finally ready to play a real role in optimization.
Why This Matters for Enterprises
Web performance isn’t just technical debt — it’s directly connected to revenue. For e-commerce companies, faster sites mean higher conversion rates. For media and B2B, it means better engagement and higher SEO visibility.
Next.js was designed with this reality in mind. From the start, its defaults and components have been shaped by the same thinking that defined Core Web Vitals at Google. That DNA runs deep at Vercel, and it’s why performance remains central to how we build, ship, and guide enterprises today.
At Vercel Professional Services, my team works with enterprises every day to improve performance. We do this through:
Audits: Code Review Audits and Web Performance Audits (available for any framework, with Web Performance Audits priced to encourage adoption).
Workshops: Hands-on sessions where we don’t just fix issues but also teach teams how to solve them themselves.
Consulting: Guidance on rendering strategies, caching, scaling e-commerce projects, and avoiding costly mistakes.
Bring your questions - whether it’s Core Web Vitals, audits, caching strategies, or the cultural battles of getting performance treated like a business KPI. I’ll share stories from real projects, lessons learned, and patterns we’ve seen across the enterprise landscape.
See you there.
Godspeed
https://x.com/dom_sipowicz
https://www.linkedin.com/in/dominiksipowicz/
Top comments (1)
Super interesting, will be there!