From Losing Millions in Crypto to Launching a Wholesale Supplier Platform

My name is Yevgeny Sokurenko, and today I run Postavshikov.net,

a platform built to connect wholesale suppliers with trusted buyers.

But my journey started somewhere completely different.

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The Crypto Chapter

For years, I experimented with cryptocurrency trading.

I pulled massive datasets from Binance, built hypotheses about price behavior, and tested them endlessly.

The cycle was always the same:

• Spot a possible market pattern
• Download historical data
• Run it through an optimizer that recalculated coefficients
• Build a trading bot if results looked good
• Test with a small balance
• Scale up with loans… and watch the money disappear

The painful truth: strategies that worked on past data collapsed in real markets.

The crypto world moved too quickly — making profit was nearly impossible, while losing money was almost guaranteed.

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Turning to Real Problems

After burning out in trading, I focused on a pain point I personally experienced: sourcing goods from China.

I wanted to buy pajamas wholesale and resell them on marketplaces. But finding reliable buyers and agents was a nightmare — high costs, scams, zero trust.

That’s when the idea for Postavshikov.net was born:

a transparent space where suppliers and buyers could connect with real ratings and trusted relationships.

Over time, this evolved into a full-scale platform for wholesale trade.

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Market Research

I studied the market: who the leaders were, their audiences, customer pain points, and monetization.

I identified four main competitors.

Instead of discouraging me, competition validated the niche:

if others were making money here, demand existed.

The challenge was simply to do it better.

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From Idea to Prototype

With no design background, I opened Figma and built the prototype myself.

Why not hire a designer?

• Limited budget
• Risk of working with someone unmotivated
• Endless approval cycles

After three months of evenings and weekends, I had a working prototype.

Not polished, but good enough to move forward.

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Finding the Right Developer

Agencies were too expensive, and no-code tools weren’t scalable.

Finally, I partnered with Damir Sharifyanov, a developer known for live-streaming his product builds.

We worked in milestones: he delivered features, I paid per stage.

After ten months, we had a functioning beta and our first real users.

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Early Users & Growth

The first customers quickly revealed flaws — broken processes, missing buttons, clunky flows.

We connected Yandex.Metrica, studied user behavior, and started fixing issues.

For growth, I leaned on SEO.

Advertising brings fast traffic, but search is cheaper and long-term.

The key was balance: making the site discoverable and user-friendly.

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Results So Far

Two months after launch, Postavshikov.net achieved:

• ~200 daily unique visitors
• 25 new orders every day
• 5 new companies joining daily

Next goals: refine the main pages, optimize usability and content, and push SEO further.

My target: 1,000 daily users by the end of 2025 and full profitability.

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Closing Thoughts

The platform is young, but alive and growing.

I’ll keep sharing updates here and in my Telegram channel — and I’d be happy if my story inspires other entrepreneurs.

If you’ve walked this path before, I’d love to hear your advice.