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Cover image for From Friction to Flow: Building Soomoja
Esther Maria for Soomoja Ai

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From Friction to Flow: Building Soomoja

We set out to solve a feeling-one we know all too well. The friction of clunky checkouts, the chaos of mismatched interfaces, the disconnect about consumer needs and platform design.

Soomoja was born from that friction. And today, we're laying each brick of our pre-MVP phase with a clear ambition: to make shopping feel simple, effortless and smooth-not someday, but from Day One.

This image marks one of our many small milestones. Behind it lies hours of sketching, debating and refining. Real feedback from real users. Tiny wins and inevitable setbacks. It's gritty, not glamorous-but it's ours.

We're not just building software. We're building trust. Transparency. A community of early adopters who shape the product with us.

If you've ever built something from scratch, you know, the MVP isn't the magic. The making of it is.

PreMVPJourney

StartupLife

SoomojaStory

ProductDesign

BuildingInPublic

DigitalExperience

ShoppingSimplified

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