There have been several predictions that this year the number of IoT devices would surpass the population of the earth. This is a clear proof of the increasing popularity of IoT. The field of IoT development is rapidly expanding and spreading over every business sector.
Most business owners are at their wits’ end trying to figure out how to integrate IoT technology into their businesses to improvise customer experience. As simple as this may sound, the implementation is equally complex. Nevertheless, IoT has extensive ways to offer for providing a customised customer experience according to preferences.
Here are a few suggestions that can help a business make the best use of IoT technology:
Improvise and innovate using insights received from IoT devices:
IoT devices that offer contextual data recording and analysis regarding customer behaviour can help business owners to understand how their product sells in the market. For example, information regarding how a customer walks through your store or navigates through your website can tell you what interests potential buyers more. Monitoring the customer movements and navigation through the web store can help the seller offer discounts to related activities. Also, such monitoring would give the software development companies about how to design business websites and applications that can lead the potential buyer directly to the product he or she is looking for.
Offering a convenient and speedy access to information:
IoT technology can offer information to customers in the form of regular updates. This way, customers would not have to keep waiting. For example, logistics companies can use location sensor data to notify customers how far the parcel is from its destination. This would save a lot of time of the customer. A theme park or a hotel can offer a wearable band that can offer the visitor an access to the features and services of the place as he or she moves around the place. A hospital can access the health IoT devices of their patients to monitor their health and offer quick solutions to minor health issues. These examples are clear examples of how IoT can upgrade the way a service provider can offer the required information exactly when the customer needs it.
Customised offers:
A business owner can offer products and discounts based on the requirement of the customer. Also, one can suggest services based on the customer’s taste. For example, by tracking the things the customer usually buys and looks for on the internet, businesses can create an algorithm to conclude which services would lie in the affordable range for the customer and thus show those affordable services first. All pharmacies offer coupons to loyal customers. By collecting data from the health IoT technologies that customers use, if a pharmacy can offer discount coupons on the medications that the customers would require, it is bound to attract more customers. This way, IoT technology can help businesses to offer their customers a customised experience, thus making the customer feel significant.
Automatic replenishment:
There are several products that customers use daily like detergent, fabric softener, pet food, etc. Sometimes it so happens that the customer forgets to replenish those items when they run out. IoT technology can be used to alert the customers about products that are about to get exhausted and offer services like automatic replenishment just one click away. This way, customer loyalty would be increased.
Conclusion:
IoT development companies are coming up with several innovative ideas that can help businesses improve customer experience. However, the key factor to keep in mind while trying to integrate IoT with business is to be mindful of customer boundaries. It has been observed by our IoT custom developers that as long as the customers are assured that their person}ally identifiable information is intact, they would welcome all IoT based technologies.
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