Most execution forecasts fall apart not because the numbers are wrong, but because the assumptions inside execution forecasting software stop being true before anyone notices.
At SaaS companies, leadership teams watch in shock as their quarterly plans dissolve in the final three weeks of the quarter, completely caught off guard by problems that had been quietly building up for months already.
The problem usually isn't bad planning.
The problem is that traditional forecasting software attempts to treat execution as a mathematical equation, but in reality, execution is a constantly evolving, live system that changes daily.
You've been in this situation before, I'm sure of it.
Your team is humming along, giving you regular green status updates right up until week 8 and then - just like that -everyone is suddenly stuck on yellow and red by week 10.
Those revenue projections that looked rock solid on Monday in the leadership team meeting have completely fallen apart by Friday.
And as the days tick by and you're stuck dealing with missed deadlines after missed deadlines, you find yourself getting more and more frustrated, asking the same maddening question over and over: "Why on earth didn't we see this coming?"
The real reason lies in how these execution forecasting software are actually built and maintained in the first place.
They're designed to make predictions, but on the flip side, they completely ignore what's really going on with the actual execution of these plans.
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