AI costs are rising exponentially. Here's the one that isn't.
The Hacker News front page today has two uncomfortable stories for anyone paying for AI:
- Claude 4.7's new tokenizer costs 20-30% more per session — same prompts, bigger bills
- AI agent costs are rising exponentially — one analysis shows hourly AI agent costs doubling every 6 months
If you're a developer in Lagos, Lahore, Jakarta, or Nairobi, this isn't just an inconvenience. It's a question of whether you can afford to compete at all.
The math is getting worse
Here's what $20/month ChatGPT Plus costs in real terms — measured in days of average developer salary:
| Country | Avg Dev Salary/Day | ChatGPT $20/mo | SimplyLouie |
|---|---|---|---|
| 🇺🇸 USA | ~$200 | 0.1 days | 0.01 days |
| 🇮🇳 India | ~$12 | 1.7 days | 0.17 days |
| 🇳🇬 Nigeria | ~$8 | 2.5 days | 0.25 days |
| 🇵🇰 Pakistan | ~$9 | 2.2 days | 0.22 days |
| 🇵🇠Philippines | ~$10 | 2.0 days | 0.20 days |
| 🇰🇪 Kenya | ~$7 | 2.9 days | 0.29 days |
| 🇬🇠Ghana | ~$6 | 3.3 days | 0.33 days |
| 🇮🇩 Indonesia | ~$9 | 2.2 days | 0.22 days |
Three days of work. Every month. Just to access an AI tool that's getting more expensive each quarter.
Now imagine that trajectory continuing. AI agent costs doubling every six months. Tokenizers costing 20-30% more. New "Pro" tiers at $200/month being pushed.
Why we're not moving
SimplyLouie is $2/month. It's been $2/month since launch. It will stay $2/month.
Here's why that's sustainable:
We built on top of Claude's API — the same model everyone else uses — but with a fixed pricing model designed around what developers in emerging markets can actually afford. Not what the US market will bear.
When Anthropic raises API costs, we absorb it. That's our bet. The $2/month price is the product.
What you get
- Full Claude access (not a stripped-down free tier)
- Developer API (build your own tools on top)
- 7-day free trial, card-first, cancel anytime
- 50% of revenue goes to animal rescue organizations
Try the API
curl -X POST https://simplylouie.com/api/chat \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{"message": "Write a Python function to parse JSON safely"}'
Full developer docs: simplylouie.com/developers
Country-specific pages
Local currency pricing (because $2 is still abstract if you think in rupees):
- 🇮🇳 India: simplylouie.com/in — Rs165/month
- 🇳🇬 Nigeria: simplylouie.com/ng — N3,200/month
- 🇵🇠Philippines: simplylouie.com/ph — P112/month
- 🇰🇪 Kenya: simplylouie.com/ke — KSh260/month
- 🇬🇠Ghana: simplylouie.com/gh — GH₵25/month
- 🇮🇩 Indonesia: simplylouie.com/id — Rp32,000/month
- 🇧🇷 Brazil: simplylouie.com/br — R$10/month
- 🇲🇽 Mexico: simplylouie.com/mx — MX$35/month
AI costs are rising everywhere. We're the exception. And we intend to stay that way.
SimplyLouie was named after a rescue dog. 50% of every subscription goes to animal rescue organizations. The rest pays for Claude API costs and keeps the lights on.
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