The dog came first
Her name was Louie. A rescue greyhound from a South African track, dropped at a shelter when she couldn't run fast enough anymore.
The person who built this product adopted her. And watching her figure out a new life — from racing dog to couch potato, from terrified to trusting — something clicked.
What if the thing you build actually helps the most vulnerable?
Not in a vague ESG way. Actually helps. 50% of every subscription goes to animal rescue. That's not marketing copy — it's baked into the business model.
But there was another problem: who can afford the AI tools that actually matter?
The $20/month problem
ChatGPT costs $20/month. Claude Pro costs $20/month.
For a developer in San Francisco, that's lunch money. For a developer in Lagos, that's 3-4 days of salary.
Here's what $20/month actually costs in real-world purchasing power:
| Country | ChatGPT $20 | SimplyLouie | Savings |
|---|---|---|---|
| 🇳🇬 Nigeria | ₦32,000 | ₦3,200 | 90% |
| 🇵🇠Philippines | ₱1,120 | ₱112 | 90% |
| 🇮🇳 India | ₹1,600 | ₹165 | 90% |
| 🇰🇪 Kenya | KSh2,600 | KSh260 | 90% |
| 🇮🇩 Indonesia | Rp320,000 | Rp32,000 | 90% |
| 🇧🇷 Brazil | R$100 | R$10 | 90% |
| 🇲🇽 Mexico | MX$350 | MX$35 | 90% |
| 🇬🇠Ghana | GH₵250 | GH₵25 | 90% |
The global developer community is 26 million people. Most of them live in markets where $20/month is a real sacrifice.
They deserve access to the same tools.
What SimplyLouie actually is
It's Claude API access. The same model. The same intelligence. For $2/month.
No complicated setup. No self-hosting. No GPU required. Just:
curl https://simplylouie.com/api/chat \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{"message": "Help me debug this Python function"}'
You get:
- Unlimited conversations
- Developer API access
- Works from anywhere in the world
- 7-day free trial (no card required to start)
And 50% of what you pay goes to animal rescue organizations.
Why $2/month and not more?
Because $2/month is the price point where the question "can I afford this?" disappears.
For a developer in Nairobi earning KSh50,000/month, $20/month is 2.6% of gross income. For a developer in Amsterdam earning €5,000/month, it's 0.4%.
$2/month brings those two developers to the same psychological price point. It stops being a budget decision and becomes an obvious yes.
That's the goal: make the yes obvious.
The rescue dog connection
Louie is retired now. She sleeps 18 hours a day, steals socks, and occasionally runs figure-eights in the garden at full speed for absolutely no reason.
She cost nothing to adopt. She gives everything back.
That's the model. Low cost of entry. Real value delivered. And a percentage of every dollar goes back to dogs (and cats, and whatever rescue organizations need most) who are waiting for their own second chance.
Try it free for 7 days
No card required to start. $2/month after that.
Country-specific pages with local pricing and payment methods:
- 🇮🇳 India — ₹165/month
- 🇳🇬 Nigeria — ₦3,200/month
- 🇵🇠Philippines — ₱112/month
- 🇰🇪 Kenya — KSh260/month
- 🇮🇩 Indonesia — Rp32,000/month
- 🇧🇷 Brazil — R$10/month
- 🇲🇽 Mexico — MX$35/month
- 🇬🇠Ghana — GH₵25/month
Or just go to simplylouie.com and start your free trial.
Built by one person, one rescue dog, and an AI that costs $2/month.
50% of revenue goes to animal rescue. Always.
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