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Subhendu Das
Subhendu Das

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HomeNex: The CRM Indian Real Estate Agents Actually Need

Indian real estate agents live on WhatsApp. Leads come in as messages, follow-ups happen in chat, and deals close over voice notes. But most CRMs treat WhatsApp as an afterthought. HomeNex is built the other way around: WhatsApp first, CRM second.

WhatsApp-Native Lead Management

HomeNex integrates directly with the WhatsApp Business API through a dual WABA setup. Inbound inquiries from property portals (99acres, MagicBricks, Housing.com) are automatically captured and create lead records without manual entry.

Auto-Capture, Not Manual Entry

The biggest complaint agents have about CRMs is data entry. HomeNex eliminates it. Leads are auto-captured from portal inquiries, WhatsApp messages, and website forms. Property interests are tagged from conversation context. Follow-up reminders are set automatically based on lead temperature.

Deal Pipeline Built for Indian RE

The pipeline stages match how Indian real estate works: inquiry, site visit scheduled, site visit done, negotiation, booking amount, agreement, registration. Each stage has automated follow-up templates in Hindi and English.

Role-Based Access for Teams

Brokerages with multiple agents get role-based access control. Team leads see their agents pipelines. Admins see everything. Commission tracking and deal attribution are built into the pipeline.

Get Started

HomeNex is live at homenex.aiknol.com. Connect your WhatsApp Business account and start capturing leads in under 15 minutes.

Built with Node.js, React, PostgreSQL, and the WhatsApp Business API.

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