An FAQ is one page every Shopify should have. But not every store does. The new Horizon theme lets Shopify Merchants create an FAQ page in a few clicks.
Theme Editor
Creating an FAQ page starts in the Shopify Theme Editor.
Create a Template
The first step to create an FAQ page is to create a new template. Create a template by going to your pages. Go to your pages tab, scroll to the bottom, and click “Create Template.” After clicking, name the template and choose the page you want to base the template on. I would base the page on the Contact page. Most of the content on the page will get deleted. On the contact page, there are fewer elements to delete.
Editing the Template
Start by deleting the contact form on the template. Next, click “Add Section.” A modal will pop up, stay on the “Sections” tab. Scroll down to the dropdown labelled “Text.” The first option available is FAQ; click it.
Editing the FAQ
The default FAQ has placeholder questions and answers. Click the down arrow on the far right to see both the question and answer. To change the text, click on the text you want to change. Then, change the text in the section settings. In the settings, an icon can get added to the text. Edit the text and save it. The FAQ template is now created. The content on the template is what visitors of the page will see. But the page customers will see isn't live yet.
Create the Page
To create the FAQ page, start by creating a regular page. Go to Online Store, then, Pages. Click the “Add Page” button. Then, add a title to the page. After that, go to the bottom-right of the page to the Template section. Change the template to the FAQ template. Then, click the “save” button.
Navigation
The last step is to add the FAQ page to the Nav Bar. Save the pager, and a pop up should have shown. This pop-up has a link to add the page to the nav bar. After adding the page to the nav bar, visitors can see the page.
Benefits of the FAQ Page
What is the value of an FAQ page? Great question. An FAQ can lead to more traffic, reduce workload, and improve the customer journey.
SEO
Many people use Google to solve their problems. They ask Google questions, such as “What is the best product for X problem?” If an FAQ matches someone’s search query, the FAQ page will show up on the Google SERP. The person clicking from the Google SERP is likely to be a more motivated buyer. Which increases the chances of a sale.
Reduces Friction for Sale
If a potential customer has a question about a product, they might email customer support. The potential customer might not wait long for an answer and move on. The question could be simple. If the Shopify store has an FAQ, the potential customer can find the answer there. Then, complete the transaction.
Lighten Workload
Every Shopify has questions that customers ask over and over. Customer support has to answer the questions every time. An FAQ would stop customers from emailing support and get answers faster.
Conclusion
A FAQ page can get made in 5 minutes or fewer. FAQ pages improve customer service, bring organic traffic, and shorten the customer journey. There is no reason not to have an FAQ page.
Originally published at https://convertifyapps.com
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