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Leaving Raaft: The Migration Checklist Nobody Hands You

Switching failed-payment recovery tools sounds like a settings change. It is not. It is a migration of live billing relationships — subscribers whose cards are mid-recovery, sequences that are half-finished, and reporting history your team uses to judge whether recovery is working at all. Having watched operators move between tools, the failures are rarely technical. They are sequencing failures: the old tool stops before the new one starts, and the gap quietly eats a month of recoveries.

Start with the in-flight failures

Every subscriber currently inside a retry sequence or a dunning email flow is a live asset. Before you cancel anything, export the list: who is mid-sequence, which attempt they are on, and what the next scheduled touch is. A clean migration either lets those sequences finish under the old tool or deliberately restarts them under the new one with full knowledge of where each person was. What you must not do is let them fall out of both systems — a subscriber on attempt three who suddenly receives nothing is a subscriber who churns by neglect.

Audit what the old tool actually did

Most recovery tools report a single recovery rate, and that number hides the mix. Break your last ninety days down by decline type: insufficient funds, expired cards, do-not-honor, generic declines. A tool that looks average overall may be excellent on expired cards and hopeless on timing-sensitive soft declines. Knowing your mix tells you what the replacement has to be good at — and gives you a baseline to judge it against in the first month, instead of comparing vibes.

If you are mid-evaluation, this page lays out what to check on a Raaft alternative built around flat pricing — including how the pricing model changes the incentives on every retry.

The pricing question is an incentives question

Percentage-of-recovery pricing feels aligned until you price it honestly. Ten to thirty percent of everything recovered means the tool earns most on your largest, easiest recoveries — the annual plan that would likely have paid on a simple retry anyway — and least on the small, hard ones. A flat monthly fee reverses the psychology on your side of the table: you know the cost before the month starts, and every recovered dollar is compared against a fixed number, not a shrinking share.

Reconnect billing first, marketing second

The order of operations that works: connect the new tool to your billing platform and verify it can read invoices, payment methods, and subscription states. Run it in parallel observation for a few days if the platform allows — you want to see it identify the same failures your old tool saw. Only then cut the sequences over, and only then cancel the old subscription. Email templates, sender domains, and card-update pages come after the data connection is proven, not before.

Protect the card-update path

Subscribers with a failed payment right now have been sent links — to hosted card-update pages, in emails, sometimes in SMS. Those links must keep working through the migration, or you strand the exact people closest to recovering. Check which URLs are in circulation, confirm they still resolve after the switch, and make the first email the new tool sends recognizably yours: same sender name, same tone, no surprise redesign in the middle of someone's billing problem.

Measure the first month against your baseline

Judge the new tool on the same decline-mix breakdown you built before switching. Overall recovery rate will wobble during cutover; segment rates tell you whether the wobble is migration noise or a real weakness. Give it one full billing cycle before verdicts — most subscription businesses do not see a representative week in the first ten days.

The short version

Export the in-flight list. Break down your decline mix. Connect data before sequences. Keep old links alive. Measure by segment. Migration pain is almost always optional — it comes from cancelling first and asking questions later.

For the full picture of how recovery, cancel deflection, and flat pricing fit together, start at Swipe Again and work outward from there.

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