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Tom Morgan
Tom Morgan

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Dating App Algorithms: Failures, Costs & Rules

Confidence: Established (FTC primary).

Match Group: $14 million (FTC, 2025) The FTC’s 2019 complaint led to a $14 million settlement with a proposed order filed on 12 August 2025. Cost: $14 million (consumer redress). Confidence: Established for the settlement; Probable for the message and subscription counts.

Key takeaways

  • Tinder’s age-tiered pricing: Tinder charged users 30 and over more for Tinder Plus.
  • Cost: NOK 65 million, which the Consumer Council puts at about €5.5 million.
  • The 2016 settlement was $1.6 million paid, with the rest of a $17.5 million total suspended because the company said it couldn’t pay.

The March 2026 FTC settlement did not touch Match’s algorithms or pricing.

Read the full article: https://www.ainvasion.com/dating-app-algorithms/

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