I manage several different online projects. And I find myself jumping between multiple analytics dashboards, comparing metrics like SEO clicks, ads CPC, revenue and pageviews to name a few. Then exporting data (especially revenue) to Excel to sum it up and get some insights. All that so my projects can grow in the most efficient way.
The problem is that growth, even when defined as increase in a single metric, requires improvement in lots of secondary ones. These secondary metrics are scattered across multiple dashboards and apps. And I face the same problem regardless of the type of online project I'm working on.
To give you an example.
I go to Google AdSense to see my revenue. It turns out that it's lower than the week before, so I start searching for the cause. The most possible reason is less visits, but I need to make sure. That's why I open Google Analytics. Yes, number of visits has decreased week to week. But visits to my website come from different channels: ads, organic, social media. So, I need to look over each of them. I open Google Ads, Facebook Business and Google Search Console dashboards. It takes about 20 minutes, but I finally know what happened. The average SEO position is lower, and I got less organic traffic than last week. Next, I need to go through all the dimensions. I'm searching for drops in specific pages, countries, and keywords. Now, I know for sure. The page that usually generates most traffic ranks lower for my target keywords. I can begin resolving the issue.
I can name dozens of similar examples from my daily practice. I spent way too much time analyzing data this way over the years. Maybe it's similar in your case?
So, over the last couple of months me and my co-founder have built an MVP of our all-in-one analytics app — Raport. Currently the app allows integrating 5 data sources in one dashboard and delivers email reports containing your most important metrics.
If this message resonates with you, try our beta for free, and let us know what you think. You'll have more time, and fewer spreadsheets. And isn't that what everyone wants?
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