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Tyler McKnight
Tyler McKnight

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All “Why” and “How” of token launch - Market Making solution

Imagine you’re a token project preparing for listing on WhiteBIT. Your team has already built momentum-AMAs, trading quests, and community anticipation. Interest is active and waiting for access.

The first minutes of trading don’t measure the strength of the idea. They measure whether the market can absorb attention without breaking the price. As a Listing Partner on WhitBIT, I’ve seen strong teams lose positioning because the market met activity before liquidity was ready. That moment shaped how I approach launch preparation.

A trader enters with meaningful size, expecting fair execution. The bid shows around $14K, price slips over 10% in one move, and the chart shifts before any update from the project. Confidence fades before participation takes form.

Market Making on WhiteBIT: Liquidity preparation meets first execution

The Market Making program on WhiteBIT is built to prevent this scenario. Liquidity parameters are defined with the project ahead of launch and configured for activation once trading opens. Depth is positioned to absorb early orders, so the first interaction with the market happens against structure.

The advantages of the WhiteBIT MM program:

  • Maker fee can reach –0.012%, allowing liquidity providers to receive a rebate rather than incur cost
  • Automated liquidity placement via API (with support for FIX 4.4 and webhook triggers) - ensures orders adjust to market conditions instantly
  • Colocation routes orders as close to the matching engine as possible to reduce delay under active trading load
  • Sub-account configuration isolates liquidity capital from operational balances for controlled allocation
  • Personal support aligns liquidity configuration with expected market conditions

The initial trading reaction typically determines how liquidity evolves throughout the first month, making the market-making setup part of long-term positioning rather than just launch-stage support.

The example below reflects the directional impact typically observed in early trading under two conditions: with pre-configured liquidity and without it.

Shown for liquidity dynamics only, not as the expected result.

Summary

Even the strongest launch campaign doesn’t influence how the first order shapes market perception. Attention creates activity, and the trading session begins under pressure. If liquidity is prepared in advance, the first execution engages with structured depth and sets a stable entry point for the asset.

The Market Making program on WhiteBIT shifts this preparation into the launch phase, allowing the project to enter trading under planned conditions and sustain momentum from the start.

At the institutional scale, the launch window defines positioning. MM ensures the project is entered prepared.

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