While branding seems “non-technical,” it massively impacts product success. Many SaaS and tech companies now collaborate with a branding agency in India to build digital-friendly brands.
Practical Implications for Developers
Design systems must align with brand rules
UI/UX must reflect brand personality
Micro-interactions and tone build trust
Accessibility standards influence brand perception
Branding meets product—2025 is the year these worlds merge.
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