I've been freelancing under my own name for a while, but decided it was time to give it a proper identity. So I’m now going by Vedanix. The goal is to make things feel a bit more polished and business-ready, especially for clients who aren’t just looking for “a guy who codes.”
Site’s live here: https://vedanix.vercel.app
Any feedback design, messaging, layout, or general vibe is super welcome. Thanks!
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Top comments (1)
the shift from personal name to brand name changes the entire client conversation from day one.
i did something similar last year - went from "hire john" to having a studio identity. the difference wasn't just cosmetic. suddenly clients were asking "what's your team's capacity?" instead of "when are you personally available?" even though i was still solo.
the real value isn't the name - it's the mental frame it creates.
when you're "vedanix", clients unconsciously position you as a business entity. when you're "veda nix freelancer", you're a person who might disappear if life happens. same work, totally different perceived stability.
one specific thing i noticed on your site: you're positioning as "creative technology studio." smart move. "studio" implies process and polish, not just execution. that word choice alone probably changes the budget conversations you'll have.
only suggestion: your about section could lean harder into the "why vedanix exists" story. right now it's clean and professional (which is good), but clients remember the origin story more than the service list. the transition from "guy who codes" to "business partner" could be your differentiation hook.
good timing on this too - Q4 is when companies start budgeting for next year. new brand + new budget season = good combination.