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Freelance Project Profitability Calculator — Know Your True Hourly Rate

Stop Taking Unprofitable Freelance Projects — Use This Spreadsheet

Every freelancer has done it: quoted too low, worked too many hours, and realized the "great" client project barely covered your coffee. It hurts because you can't get those hours back.

The Problem

You estimate hours optimistically. You forget platform fees, taxes, and tools. You don't know your true hourly rate until the project is done — and by then it's too late.

The Solution: A 30-Second Profitability Check

I built a Google Sheets calculator that answers three questions before you accept:

  1. What is my real hourly rate (after costs, fees, and taxes)?
  2. What's my profit margin on this project?
  3. How many hours until I break even?

It takes 30 seconds to fill in the yellow cells. The spreadsheet turns green (good) or red (bad) instantly. You can compare up to five project options side by side.

How to Build Your Own (Quick Version)

Sheet 1: Input

  • Fee, hours, costs, platform fee %, tax rate
  • Formula: Effective rate = (Fee - Costs - PlatformFee) / Hours
  • Formula: Profit margin = (EffectiveRate - TargetRate) / TargetRate

Sheet 2: Compare 5 scenarios

  • Side-by-side columns, conditional formatting

Sheet 3: Dashboard

  • Best project, average rates, bar chart

The Quickest Way

If you don't want to build it yourself, I've published a ready-to-use version here for $24 — it's the same formulas, pre-built, with conditional formatting and sample data.

Pricing projects correctly is the single biggest leverage point for freelancers. Know your numbers before you say yes.


Built by MicroTools Studio — Google Sheets tools for independent professionals

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