Most retail software fails small shop owners for one reason: it’s built like enterprise software.
When I started working on Stoqyy, the goal wasn’t to compete with large ERPs. It was to solve very specific, everyday problems that small retailers face — without overwhelming them with features they’ll never use.
The real problem
Small shops often rely on:
- Manual billing
- Spreadsheets for inventory
- Guesswork to understand daily sales
Technically, these problems are easy to solve. Practically, they’re hard — because users don’t want complexity.
The design philosophy
Instead of feature depth, Stoqyy focuses on:
- Fast interactions (billing in seconds, not minutes)
- Real-time data without heavy configuration
- Mobile-first UI that works on low-end devices
- Clear dashboards that answer one question: “How is my shop doing today?”
Technical choices
Behind the scenes, the app is built to stay lightweight:
- Real-time updates without constant refresh
- Minimal data entry flows
- Clean state management to avoid UI lag
- Secure data handling without enterprise overhead
The hardest part wasn’t building features — it was removing them.
What I’m learning
- Simple UX is harder than complex systems
- Small businesses value clarity over power
- Performance matters more than feature count
Stoqyy is still evolving, but the mission stays the same:
help small retailers run their shops without friction.
If you’re building products for non-technical users, I’d love to hear how you balance simplicity vs power.
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