If you are developing B2B eCommerce software for retailers, you may know the importance of integrating with many shopping platforms. Wix is one of the platforms with a large user base that you should include in the supported platforms list.
The Wix API allows developers to access a huge range of features and functions, creating a connection between their software and this platform. However, as with any eCommerce API, it also has some peculiarities, and you should know about them before developing the integration.
In this blog post, we will show you how to start working with the Wix API instantly and avoid all the integration issues. So what are you waiting for? Let's start!
What is Wix API
The Wix API is a set of software instructions and protocols that allow the software to interact with the features and data of the Wix platform. For example, with the Wix API, you can access this shopping platform's user store data, such as products, contacts, orders, and more.
The Wix API uses standard HTTPS terminology and OAuth authentication and returns responses that are encoded in JSON. It is regularly evolving to keep up with the latest technological advances and provide the best experience for developers.
Wix API Specifics:
- Wix API speed limits allow the application to execute up to 200 requests per minute, per instance;
- Unable to create a webhook for the program via API;
- Real orders can not be created in the trial shop - only test orders for a client who has entered the system;
- Wix uses OAuth 2.0 authentication for requests.
To access the Wix API data, store owners must give you explicit permission as a software provider. When this is done and integration is installed, you can receive, add, update, and synchronize different store data.
Advantages of Integrating with Wix API
As previously noted, Wix is a leading eCommerce platform that allows companies of any size to create and develop their online presence. According to official reports, the Wix platform has more than 200 million users worldwide. In 2020, the company added more than 31 million new users, showing no signs of slowing down.
The top three countries using Wix to build their online stores are the United States (120,912 websites), the United Kingdom (22,631), and Canada (17,076 websites).
With Wix integration, you will be able to attract all potential clients who use this platform to create their shopping sites. In addition, you will have access to data from all Wix stores, which will allow you to understand your target market needs and even introduce some new features.
The most important benefit of integration with the Wix API is that you can significantly increase your revenue. Wix will never stop attracting clients, so you, as a SaaS application provider, will continue to receive profit from the Wix integration.
Pitfalls of Wix API Integration
You may encounter several difficulties if you do not use a third-party solution to integrate with the Wix API. First, developing individual integration can cost a lot because creating integration with the necessary shopping platforms requires resources from your core business. In addition, there are other issues:
- One such disadvantage is the time it takes to implement each integration. Development of Wix integration may take several weeks or more if you do it yourself. Your developer will need to learn the logic and architecture of the Wix API to create a complete integration. In addition, it is necessary to make efforts to reduce the number of errors and ensure uninterrupted work.
- Integration is a complex task that requires enormous effort, experience and knowledge.
- If you do not use a complete solution, you will need to hire developers to create integration for you. It can cost very expensive, especially if you have a small team of developers.
- A potential drawback is that Wix must continually update its platform, making it difficult for users to maintain compatibility with the latest changes.
Despite these problems, integration with the Wix API can be useful for software vendors. However, it is better to use a third-party integration provider to simplify the integration process. For more information, please see below.
How to Integrate with the Wix API in an Easy Way
iPaaS software offers a great solution to the problems mentioned above, allowing companies to easily connect to the Wix REST API without investing a lot of money, time or energy in the integration process. In addition, it can also support integration with other shopping platforms, making it an important tool for software vendors who want to expand their reach. Unified API eliminates the need to create separate integrations for each platform. Other popular eCommerce platforms you can integrate include Magento, Shopify, WooCommerce, PrestaShop, etc.
A third-party solution allows you to work with the following data using the API methods for Wix integration for working with:
- order.count / list / info / add / abandoned.list
- product.list / count / info / find / child_item.list
- customer.list / count / info / find / add / update
- category.list / count / info / find
Using such methods you can implement the following features:
- Get customer names and addresses for email marketing campaigns;
- Monitor price changes in real-time, and change them with no extra effort;
- Retrieve products’ quantity information to inform customers of its lack;
- Get all needed data to perform qualified analytical services.
You can quickly and easily get a Wix integration if you choose the right approach. So don’t waste your time today and see how easy it is to connect to the world's leading eCommerce platforms.
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