Managed Service Providers (MSPs) have come a long way from break-fix models and on-site troubleshooting. Today, they manage cloud infrastructure, security, remote devices, and more. But even with these expanded offerings, many MSPs still miss out on profitable, recurring revenue streams — especially when it comes to connectivity and remote access.(Source Link)
If you're an MSP, or work with one, here’s a hard truth: chances are, you’re leaving money on the table.
The good news? There’s a way to fill those gaps without rebuilding your entire stack. VPN add-ons, especially white-labeled options, can help you create recurring revenue, differentiate your services, and deliver more value to your clients.
Let’s dig into how — and why — this works.
🛡️ 1. Security Services Need Differentiation
Security is booming for MSPs. In fact, over 70% reported growth in this area last year alone. But the market is crowded. Offering the same managed antivirus, firewalls, or endpoint protection as everyone else just doesn’t cut it anymore.
So how do you stand out?
By layering in branded VPN services.
Instead of just offering reactive or generic tools, a white-label VPN allows you to build a proactive, security-first solution that’s yours — in name and execution. You’re not just “protecting” clients, you're empowering them with secure, encrypted remote access that’s designed for flexibility and scale.
🔹 Examples of VPN Add-Ons MSPs Can Offer:
- Branded VPN apps for remote workers
- Dedicated IPs for high-security needs
- Site-to-site VPNs for multi-office clients
- Remote access VPNs for hybrid teams
All of these become subscription-ready services that generate consistent revenue while adding serious security value.
🌐 2. Connectivity as a Recurring Service (Not a One-Off)
Too many MSPs treat connectivity like a setup task — install the network, configure VPN access, move on.
But modern business models rely on continuous, secure connectivity. Remote teams. Mobile staff. Branch locations. Everyone needs reliable, always-on access — and that creates a massive opportunity for MSPs.
VPNs flip the script.
Rather than providing one-time configurations, you can start offering subscription-based VPN access with tiered plans. Think:
- Monthly or annual billing
- Shared vs. dedicated IP options
- Bandwidth tiers for different teams
- Usage-based models for flexibility
Not only does this create a predictable cash flow, it keeps you engaged as a long-term partner. Clients rely on you not just for access, but for secure, scalable infrastructure that evolves with their needs.
📜 3. Compliance + Remote Access = Missed Monetization
Regulations aren’t going anywhere — from GDPR to HIPAA and industry-specific frameworks. Companies are under pressure to show secure remote access practices and maintain compliance logs.
MSPs are already offering basic access control and policies — but are they charging for it as a value-add?
Here’s the opportunity:
With VPN add-ons, you can position your service as a compliance tool, not just a network feature.
🚀 VPNs Enable Compliance by:
- Encrypting all data in transit
- Creating audit-ready access logs
- Allowing strict user-level controls
- Supporting isolated, dedicated environments for sensitive data
Suddenly, you’re not just “providing access.” You’re helping clients meet legal requirements, pass audits, and secure their operations — all for a recurring fee.
📊 Comparing Traditional vs. VPN-Enhanced Revenue Streams
Let’s break it down:
Revenue Stream Typical MSP Offering With VPN Add-Ons
Security Antivirus, firewall, endpoint tools Branded VPNs, secure tunnels, remote access VPNs
Connectivity Initial setup, ad-hoc support Monthly subscriptions, tiered VPN plans
Compliance Access control or policy advice Auditable VPN access, encrypted traffic, dedicated IPs
With VPNs, you’re transforming core offerings into ongoing, revenue-generating services. That’s a win for your business and your clients.
📈 Market Trends Make VPN Integration a No-Brainer
If you’re wondering whether VPN services are worth the investment, consider this:
The global managed security services market is set to hit $39B by 2025.
97% of MSPs plan to roll out new services over the next year.
Connectivity and remote access remain underserved areas — despite growing demand.
VPNs are no longer “nice to have.” They’re essential to client success and MSP growth.
🤝 Building Client Stickiness With VPN Services
You know what’s better than gaining a new client? Keeping the ones you already have.
Offering VPNs under your own brand keeps you top of mind. It adds trust and value that’s hard to replicate. More importantly, it’s a natural upsell for other managed services you already offer.
✅ VPN Add-Ons Pair Perfectly With:
- Security monitoring
- Cloud access control
- Endpoint management
- Compliance reporting tools
Once your VPN is in place, you’re not just another vendor — you’re a critical piece of their infrastructure.
🔧 VPN Doesn’t Have to Be Complex (White-Label It)
A lot of MSPs hesitate because VPNs feel like they add complexity. But white-label solutions are built to simplify operations. You get:
- A multi-tenant dashboard for client management
- API support to automate provisioning and billing
- Custom branding so everything looks like yours
- Tiered pricing to stay competitive
Basically, you deliver VPN services without reinventing the wheel — or building infrastructure from scratch.
💡 Real-World Use Case Example
Let’s say you support a 60-person law firm across 3 offices.
They need:
- Encrypted access to shared legal documents
- Remote access for traveling partners
- Compliance support for client confidentiality
- Secure IP for accessing sensitive portals
- Instead of building a custom VPN for them, you:
- Offer a branded VPN app under your label
- Set up site-to-site and remote tunnels
Log access for compliance audits
Charge monthly based on access tiers and IP usage
You’ve now created predictable revenue, increased your value, and reduced churn — all without hiring extra staff or managing new hardware.
🚀 Wrapping Up: VPNs = Growth Lever for MSPs
The most successful MSPs aren’t the ones doing more work. They’re the ones working smarter — turning every touchpoint into an opportunity for recurring income and deeper client relationships.
VPN add-ons give you:
A way to differentiate your services
A source of consistent, subscription revenue
A tool to support compliance, remote work, and connectivity
A platform to upsell additional managed services
And the best part? With white-label VPN platforms, it’s easier than ever to integrate.
If you’re looking for scalable, high-margin revenue that clients actually need — VPNs might be the missing link in your MSP strategy.
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