DEV Community

Chen777
Chen777

Posted on

I built a 27-point trust scanner for product pages after launching products nobody bought

I launched 30 products. Nobody bought. So I turned everything I learned about why strangers don't trust product pages into an automated 27-point check.

That sentence sounds a little dramatic, but it is the honest origin story.

I had source-code kits, code labs, product pages and checkout links. What I did not have was evidence that a stranger would trust the page enough to buy.

So I built ProofScan.

What ProofScan does

Paste a Gumroad, Lemon Squeezy, Payhip or independent landing page URL.

It reads the public page content and metadata, then checks:

  • OG image;
  • title specificity;
  • price visibility;
  • screenshot count;
  • demo or preview;
  • license terms;
  • refund policy;
  • support boundary;
  • seller identity;
  • HTTPS and mobile viewport;
  • CTA clarity;
  • file / deliverable explanation;
  • FAQ;
  • social proof or build-log substitute;
  • contact path;
  • image alt text;
  • and other buyer-trust signals.

It then scores the page across five buyer questions:

  1. Can a stranger explain what this is in 10 seconds?
  2. Why should they trust you?
  3. Why buy now?
  4. What exactly do they get?
  5. What feels most scammy or risky?

Dogfooding it on my own pages

The first dogfood scans were humbling:

Page Score Main issue
PanelDocket 92 fewer than 3 meaningful screenshots; no visible refund policy
WrenchLine 95 no visible refund policy
Audio DSP Blueprint Code Lab 57 checkout/trust gap, screenshots and preview clarity

I liked this because the tool did not flatter me. It found boring trust problems.

Boring trust problems are the ones that stop strangers.

What it is not

Not code review. Not a sales guarantee. It finds the trust gaps a stranger sees in your listing's first 60 seconds.

It will not tell you if your product should exist. It will not make traffic appear. It will not certify security or compliance.

But if you already have a page and nobody buys, it can help answer one narrow question:

Is the page giving a stranger enough proof to trust checkout?

Next

I launched the public version here:

https://www.inresonancewell.com/proofscan?utm_source=dev&utm_medium=community&utm_campaign=proofscan-launch-w1

The free scan gives a score and the top 3 fixes. The paid report unlocks the full 27-point breakdown, export and rewritten first-screen copy.

If you sell templates, code labs, boilerplates or small software products, I would love to know: what product-page detail makes you leave immediately?

Top comments (0)