I’m working through payment setup for a few small digital products, and I’m realizing the hardest part is not always the API integration.
Sometimes the harder part is making the business, product, website, and fulfillment story clear enough for review.
For example, before applying to a payment processor or merchant-of-record platform, you may need to think through:
- what exactly the product is
- how customers receive it after purchase
- whether it is a SaaS, digital download, template, course, service, or something mixed
- whether the pricing page is clear
- whether the refund/support policy is clear
- whether the website looks real enough
- whether there are screenshots, a demo, docs, or a working product path
- whether the support email and company details are consistent
I’m curious how other solo founders handled this.
If you were approved by Lemon Squeezy, Paddle, Polar, Dodo, Stripe, Gumroad, or a similar platform:
What did you actually have ready before applying?
And if you were rejected or delayed:
What was missing?
I’m not looking for hacks, shortcuts, or “how to bypass review” advice. I mean the opposite: what should a legitimate indie founder prepare so the product and business are easier to understand?
I’m especially curious about:
- pricing page
- terms / privacy / refund policy
- product demo or screenshots
- business email / company details
- what your website needed to show
- mistakes that caused rejection or back-and-forth
- whether AI/SaaS/digital-product businesses are harder to explain now
I’m collecting notes from my own setup process and may turn them into a small launch-readiness checklist for indie builders if there is enough interest.
Would love to hear what actually mattered in your experience.
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