https://yalantis.com/blog/how-to-provide-a-better-customer-experience-at-ski-resorts/
To create an attractive ski resort, you need to offer your guests well-equipped slopes and developed infrastructure. You should consider a bunch of things, starting with how many lifts you’ll run and where your equipment rentals will be located. You’ll also have to find a way to help guests orient themselves at your resort.
You can always show your guests around the old-fashioned way with the help of maps and markings. But what if you could guide your guests with an app that is always at hand and then use that app to attract more guests? This is exactly what a lot of ski resorts are doing right now.
To build not just a good but a leading ski resort, you should integrate digital experiences with your offline sports activities to provide a better customer experience.
Why should ski resort companies invest in mobile technologies?
Over the last two seasons, more than 80 percent of skiers and snowboarders were active on social networks while on the slopes. They posted pictures on Facebook, told about their experiences on Twitter, and shared videos on YouTube.
To attract more guests and make them return, it’s important for ski resorts to pay attention to the social aspects of skiing and use them to better serve customers.
A huge number of people can’t imagine doing sports without their devices and mobile apps. They use wearables to track distances and number of reps and view this data in mobile apps that display easy to understand charts and graphs.
If you are able to track the number of miles you run in the morning, why shouldn’t you be able to record the height of the hill you’re skiing on? If you can share your fitness results from the gym with an instructor, then why shouldn’t you be able to share your ski results with a coach?
Actually, you can.
How to use mobile technology to improve the customer experience
There are several types of apps that are used to improve the quality of customer service at ski resorts.
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Edge Ski, for example, provides slope maps and weather information. Moreover, the app provides access to this information even without an internet connection. Other than showing maps and weather, the application tracks all sorts of user metrics. Edge Ski is available for 119 ski resorts around the world.
The SkiLynx app is similar to Edge Ski, but in addition to tracking metrics, this application offers messaging with friends to schedule outings or discuss plans.
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